Program Assistant Director of Digital Strategy
Program Assistant Director of Digital Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
The Program Director of Digital Strategy is responsible for developing and implementing strategic digital initiatives for UTA research. The role will work closely with Marketing Messaging and Engagement Office MME to build an effective working coalition of cross functional teams to support the overall digital messaging strategy around UTA research.
Essential Duties And Responsibilities
Oversee the management and optimization of universityowned digital channels including the website social media advertising and email tools. Execute collaborations that drive system capabilities audience engagement and actions and brand awareness and reputation. Collaborate with cross campus content creators designers and developers to create engaging and impactful digital assets. Contribute to thought leadership on content development and digital media. Develop and implement a comprehensive digital strategy aligned with the universitys goals and objectives. Analyze key target audiences and their digital behavior to create tailored measurable engagement plans. Serve as an expert for digital strategy internal processes and systems relevant to digital marketing. Ensure consistent branding messaging and user experience across all digital channels. Utilize analytics tools to monitor and report digital content performance. Advise on data interpretation key findings best practices and action planning to stakeholders. Works to stay current with industry trends emerging technologies and best practices in content strategy and digital marketing. Performs other duties as assigned.
Minimum Qualifications
Bachelors degree in marketing communications journalism or a related field. A minimum of three 3 years of experience in content strategy digital content marketing or a similar role. Must have experience with multiple social media platforms and analytics tool to analyze and build reports for content performance (e.g. CMS Google Analytics Meltwater Sprout Social). Exceptional writing editing and proofreading skills with a keen attention to detail and basic understanding of SEO principles and content optimization techniques are also required.
Preferred Qualifications
Masters degree. Experience working in a higher education or academic setting; research health or science environment or government organization.
Work Schedule
Monday Friday; 8:00am 5:00pm. There may be occurrences where work occurs after hours as well as on weekends or holidays.
Required Experience:
Director
Employment Type
Full-Time
