Marketing Planning and Analytics Lead
Marketing Planning and Analytics Lead
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$ 122900 - 254900
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
The Growth Marketing & Insights (GMI) organization has a charter of providing objective customer research analysis and marketing effectiveness measurement to partners throughout the company. Within GMI the Marketing Planning and Analytics (MP&A) team was established to focus on developing deep media and customer insights to support integrated marketing planning across channels. The team partners closely with Global Marketing Finance and Gotomarket business unit leaders to provide marketing investment guidance on business objectives.
The team is looking for a dynamic leader to own the marketing planning process and to drive strategic insights for Adobes newest product offering Adobe Express. We are looking to build a comprehensive framework that considers marketings impact at various stages of the sales funnel to optimize media investment and drive incremental returns. The ideal candidate has experience in financial planning marketing mix models and the ability to connect marketing results to financial metrics. They must excel in a fastpaced and dynamic environment and possess strong partner management skills.
What youll Do
You will lead the marketing planning and insights motion for Adobe Express providing your perspective on the right levels of investment to drive business impact in line with finance goals. You will develop and own the roadmap for supporting Adobe Express in marketing planning and measurement and partner with data science to deliver upon this roadmap. Understanding the role each marketing channel plays and their independent efficiency curves are foundational to a robust model and marketing plan. Aligning marketing plans and objectives with expectations from finance gotomarket and regional teams are key to the success of this position.
What you need to succeed
- A minimum of 10 years of industry experience in marketing analytics with a proven track record of driving business impact.
- 10 years of marketing and/or finance experience in a B2C or B2B sales environment.
- Strong understanding of sales analytics and measurement.
- Experience with media mix models and underlying methodologies.
- Ability to dig deep into financial systems to understand historical spend trends which will advise future investment needs. Partnering with marketing teams to supervise key KPIs and map them to performance against funnel metrics.
- A passion for solving problems and tackling new challenges.
- Track record of leading change and implementing initiatives.
- Strong interpersonal skills and the ability to work both independently and within a large matrixed organization while building trusted relationships.
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make Adobe accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.
Employment Type
Full-Time
