GM Digital Retail Platform DRP Business Operations Performance Manager

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Cadillac Tower three times per week at minimum.

GM continues to progress with the development and rollout of our allnew Digital Retail Platform (DRP) that delivers an omnichannel learning shopping and buying experience on the brand and Dealer websites. The platform enables customers to buy or lease their next vehicle with a Dealer 100 online 100 instore or any point in between.

The DRP business team is seeking a Business Operations & Performance Manager to focus and deliver on two operational facets of the business. 1 Plan and run the business unit in conjunction with the Director Digital Retail Platform (DRP) to drive and manage the effectiveness of our operation to best service our customers. This includes automotive consumers GM Dealers and the Brands. 2 Collaborate with key stakeholders and internal partners to analyze and optimize business performance of the platform and to drive effectiveness utilization and business results while delivering a worldclass Customer Experience. This includes three distinct areas of focus for the business: website metrics & analytics testing and research.

You will play a critical role in managing the daytoday operation and supporting your leaders to ultimately drive internal and external acceptance advocacy and success of the platform for all customers. This position requires a customercentric digital and operations mindset partnership with internal and external teams automotive sales/retail and digital experience and an understanding of GM department and Brand functions. The ideal candidate embodies GMs Behaviors and can operate independently effectively prioritize manage change and ambiguity while dealing with the challenges associated with a new digital product and technology in a fastpaced environment while understanding the needs of the organization and Dealers.

Role Responsibilities:

• Plan and lead the DRP business operations to ensure business priorities are met and support the DRP daytoday operations the gotomarket plan longterm strategy and success
  • Coordinate short and longterm business planning activities and operations to deliver a worldclass Customer Experience (CX) and Dealer Experience (DX) while driving stakeholder utilization and platform performance
  • Create DRP communication content proof points and merchandising for reportout with key stakeholders
  • Develop DRP business updates for Brand leadership reviews Dealer Executive Board (DEB) meetings and National Dealer Council (NDC) meetings
• Facilitate meetings with key internal and external stakeholders that increase education and acceptance of the platform & garner feedback
• Drive continuous improvement initiatives based on feedback from Dealers Brands and industry best practices
• Drive critical platform performance discipline for the DRP inclusive of business performance analytics metrics monthly reporting research and testing in collaboration with internal GM partners and stakeholders
  • Across all brands Chevrolet Buick GMC Cadillac and CarBravo for new & used vehicles across the CX and DX
  • Establish and drive performance metrics in collaboration with support teams for development of standard metrics and insights as well as ad hoc requests based on business need customer or Dealer feedback (i.e. EDAI MAS)
  • Develop the testing and research learning agendas for gaining voice of the customer user testing and evaluation vs. industry to help drive prioritization of features optimizations and enhancements
  • Lead best practice identification for digital retailing platforms inclusive of benchmarking testing and research
• Establish and maintain strong relationships with Brand teams crossfunctional areas and key Dealers to best understand ongoing retail needs and deliver a highquality wellperforming digital retailing solution

Role Qualifications:

• Bachelors degree required Business Marketing or related area preferred
• 7 years total experience 3 years of automotive Digital GotoMarket Marketing or Sales/Retail required (preferred Sales Service & Marketing experience)
• Professional and organized selfstarter with the flexibility to effectively manage change and ambiguity
• Demonstrated strong business/industry acumen change management and communications experience
• Ability to assimilate varied topics into clear concise and focused recommendations presentations and communications appropriate to the audience
• Strategic thinker with effective interpersonal skills to work collaboratively across all levels to ensure understanding message and communications are appropriately tailored to the audience
• Demonstrated strong written oral and PowerPoint communication skills
• Attentive to detail and precision with track record of successful
• High level of time management and prioritization skills
• High level of interpersonal skills to work effectively with motivate and elicit work from others
• High level of analytical ability where problems are very unusual and difficult
• Must be energetic bright hardworking enthusiastic; willing to offer opinions and judgments and constructively challenge leadership
• Proficient with all collaboration tools; MS Teams SharePoint MS Office Suite especially PowerPoint and Excel
• Ability to travel as needed (less than 510 conferences/meetings)

Additional Job Description

Preferred Role Qualifications:

• Automotive industry and GM systems knowledge
• Professional business acumen and experience launching complex initiatives
• Sales Service and Marketing experience
• Dealer operations experience
• Knowledge of corporate policies and procedures
• Masters Degree / MBA

GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.

• #LIMO1

About GM

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Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer opportunities.GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

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