Marketing Communications Specialist

Job Title: Marketing Communications Specialist

Location: Cambridge ON Onsite

Job Type: Fulltime

Benefits: RRSP health/dental/vision package reimbursement for tuition and professional dues paid vacation personal days and sick days

Get to Know Us:

Eclipse Automation part of Accenture delivers cuttingedge custom automated manufacturing solutions across multiple industries. We combine advanced automation expertise with Accentures digital transformation capabilities to create smart efficient and sustainable manufacturing systems. Our global network includes facilities in Canada the United States Germany Hungary Switzerland and Malaysia ensuring regional expertise and global strength.

The Position:

The Marketing Communications Specialist will support corporate communications and content amplification initiatives for both internal and external stakeholders and channels. The incumbent will ensure projects are executed with the highest level of quality and efficiency in compliance with Eclipse brand tone writing guidelines and communications best practices. The incumbent will work with internal stakeholders to create and execute communications that support the Eclipse Vision and the Eclipse Entrepreneurial Culture.

What Youll Be Doing:

• Develop and implement marketing campaigns (new and existing) across multiple channels (digital social media email print etc.
• Generate increased awareness recognition and demand through the development of original error free clear and concise copy for website content sales collateral blogs and newsletter that ensures compelling and effectivecommunications
• Research market trends customer preferences and competitive landscape to identify opportunities for effective campaigns
• Define clear objectives key performance indicators (KPIs) and metrics to evaluate campaign success
• Responsible for writing campaign briefs and communications plans planning of company promotional and advertising communications projects such as electronic print and special events to execute parts of the marketing plan
• Ability to execute a wide range of integrated campaigns marketing emails nurture emails landing pages social media post sales emails and other campaign content
• Oversee the daytoday of campaigns ensuring that timelines budgets and resources are managed efficiently
• Coordinate with internal teams (design content media buying analytics) and external vendors/agencies
• Ensure the campaign content is onbrand and tailored to the target audience including copywriting creative assets and landing pages
• Identify and segment target audiences based on demographics behavior and preferences to ensure tailored messaging
• Use data and analytics to refine audience targeting and optimize campaigns for the best possible outcomes
• Develop and manage the campaign budget ensuring that spending is aligned with ROI objectives
• Monitor expenditures and adjust as needed to stay within budget while maximizing campaign impact
• Track campaign performance in realtime across all channels and analyze key metrics (e.g. conversion rates clickthrough rates engagement ROI) to assess campaign effectiveness
• Prepare detailed reports and presentations on campaign performance for stakeholders and provide insights and recommendations based on the data to improve future campaigns
• Communicate campaign goals timelines and performance to internal stakeholders and external partners
• Coordinate with sales teams to ensure alignment between marketing campaigns and sales initiatives
• Ensure that all campaigns align with the companys brand voice messaging and identity
• Leverage HubSpot to manage customer data track campaign interactions and nurture customer relationships
• Develop campaigns that nurture existing customers and enhance their loyalty
• Lead multiple marketing communications initiatives (internal/external) from the briefing stage to coordinating planning and including the coordination of content approvals with various stakeholders and the communications of marketing collateral
• Assist with updating and maintaining department templates processes calendars trackers and contact lists including providing regular reporting on projects analytics as required

What Were Looking For:

• Bachelors Degree in Marketing Communications Public Relations Design or equivalent
• 5 years of experience in marketing with a strong focus on external and internal communications

• Proven track record of success in developing and executing integrated marketing communications programs
• Strong understanding of website development content management systems and web analytics tools
• Solid understanding of SharePoint and creating intranet sites for internal functions
• Excellent communication writing editing and project management skills
• Strong analytical and problemsolving skills
• Experience in writing communications for print web (SEO) and social media (LinkedIn Facebook Instagram X etc.
• Understanding the importance of writing style tone and firm culture to support brand positioning

What We Offer:

Reimbursement for tuition and professional dues
Three weeks of vacation and five paid personal days (to start)
RRSP matching program
Free snack program

Why Join Us:

Here at Eclipse Automation creation and innovation are at our core and our culture reflects that. Fastpaced and continuously fostering growth we encourage the entrepreneurial spirit that our teams embody and leverage each of their strengths to do better for our people our clients and our communities.
Our teams are made up of innovators thinkers and doers with the knowhow and expertise to exceed expectations and the relentless spirit to create and reinvent. Our people are what enable us to live up to our name to eclipse all others inspiring and creating outcomes that change the world.

Eclipse Automation is committed to creating an accessible and inclusive work environment. It is our policy to recruit and select applicants solely on the basis of their qualifications. We are an equal opportunity employer that hires talent regardless of age race creed colour religion national origin ancestry marital status sexual orientation gender identity or expression disability or any other status or condition protected by applicable law.
Eclipse Automation encourages applications from all qualified candidates. Those in need of accommodation at any stage of the recruitment process should Any information received that relates to accommodation needs of a candidate will be addressed in a confidential manner.