Head of Demand Generation

Our Teams Mission

To fuel Veritys growth by creating and executing innovative targeted marketing strategies that amplify our brand engage key audiences and support business goals. Through a blend of strategic planning datadriven decisionmaking and crossfunctional collaboration the marketing team positions Verity as a leader in the tech industry while delivering measurable results that align with sales objectives and market opportunities.

Your Role

• Drive Demand Generation Strategy Develop and execute multichannel campaigns (paid advertising content marketing email SEO ABM social media and events) to generate qualified leads and accelerate revenue growth.
• Direct & Optimize Lead Generation Establish lead scoring qualification processes and collaborate with sales for seamless lead handoff and followup.
• Budget & Performance Optimization Manage the demand generation budget track ROI and allocate resources effectively to maximize impact.
• DataDriven Decision Making Analyze key metrics (traffic leads conversion rates CPA) to continuously refine and improve campaign performance.
• Stay Ahead of Industry Trends Keep up with evolving marketing technologies trends and best practices to maintain a competitive edge.

Your Experience

• Proven Demand Generation Expertise 5 years of experience in demand generation lead generation or a related field.
• Leadership & Team Management Experience leading and mentoring a team of marketing professionals.
• DataDriven & Analytical Mindset Proficiency in data analysis tools (Google Analytics Salesforce HubSpot) and strong understanding of key marketing metrics.
• TechSavvy Marketing Expertise Proficiency in marketing automation platforms (Marketo Pardot or HubSpot) CRM systems and digital marketing channels (SEO SEM social media email).
• Strong Communication & Project Management Ability to effectively collaborate with technical and nontechnical teams while managing multiple projects and deadlines.
• Bonus: Experience in robotics SaaS and/or AI industries programmatic advertising influencer marketing video marketing A/B testing and multivariate testing

Who you are

You are a strategic resultsdriven thinker who turns bigpicture goals into actionable plans. With a keen focus on you ensure every detail is accounted for. Highly organizedand adept at managing competing priorities you thrive in both collaborative and independent settings. Your ability to plan execute and optimizehighimpact initiatives consistently drives measurable business outcomes.

Why Verity

• A great engineering culture including flat hierarchies an opendoor policy and a focus on joint responsibility and mutual trust and support.
• Working with a skilled highachieving experienced and fun teamwith lots of opportunities to develop your professional career and grow with the company.
• Flexibility of a hybrid work environment. You can arrange start and finish times around your life (picking up kids walking the dog training for your next marathon at lunch).
• Annual teambuilding events quarterly and monthly gettogethers knowledgesharing talks game nights and more.
• 25 days of annual leave employee stock ownership plan (conditions apply) variety of pension plans and relocation packages.
• Welcoming office space complete with friendly team members free snacks (fresh fruits coffee and more! and fun activitieswere dogfriendly!

Learn more about who we are what we do and how we think at www.verity

We strive to create an inclusive environment that empowers our employees. All qualified applications will receive consideration for employment without regard to race nationality religion sexual orientation gender age physical disability gender identity or length of time spent unemployed.