Director Product Led Growth Marketing
Director Product Led Growth Marketing
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$ 145600 - 182000
1 Vacancy
Job Description
About Us
Our leading SaaSbased Global Growth Platform enables clients to expand into over 180 countries quickly and efficiently without the complexities of establishing local entities. At GP were dedicated to breaking down barriers to global business and creating opportunities for everyone everywhere.
Our diverse remotefirst teams are essential to our success. We empower our Dream Team members with flexibility and resources fostering an environment where innovation thrives and every contribution is valued and celebrated.
The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits we invite you to join us in expanding your skills and helping to reshape the future of work.
At GP we assist organizations in building exceptional global teams in days not monthsstreamlining the hiring onboarding and management process to unlock growth potential for all.
About the Position:
GP is looking for an experienced ProductLed Growth Marketer.
Reporting to the VP Global Demand Generation this role will be responsible for setting up the ProductLed Growth (PLG) Marketing function at GP. This role is crucial for supporting our SaaSbased offerings and accelerating our selfserve GotoMarket (GTM) motion. They will partner closely with the Product team to drive customer acquisition and revenue growth through datadriven marketing strategies. As a key member of our Marketing team you will develop and execute comprehensive growth plans optimize marketing funnels and drive impactful campaigns to fuel our expansion.
What Youll Do:
This role is ideal for a strategic thinker who wants an executionheavy growthfocused role. In this role you will:
- Partner with Product Marketing to Identify priority market segments and define the ideal customer journey and lifecycle for GPs selfserve products.
- Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey ongoing usage/engagement/graduation customer retention and growth/expansion). Plans will span messaging and channellevel activation details including content marketing social paid media web and email marketing.
- Orchestrate of plans across Digital Content Web and Email marketing teams and own outcomes of all PLG Growth Marketing efforts.
- Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
- Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
- Jointly own revenue objectives with Product business team counterparts.
- Conduct market research and gather customer feedback to understand target audience needs preferences and pain points.
- Represent the business in quarterly reviews with Clevel executives across Product Marketing and Revenue organizations.
What were looking for:
- Experience: 5 years of experience in a productled growth (PLG) role within a B2B SaaS company. Prior experience in an HRrelated industry is a plus.
- Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools CRM systems and analytics platforms (e.g. HubSpot Heap Google Analytics 6Sense Salesforce).
- Leadership: Proven track record of collaborating crossfunctionally with a small high performing group of peers across Marketing Product and Revenue. Excellent project management skills and the ability to manage multiple priorities effectively.
- Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
- Education: Bachelors degree in marketing Business or a related field. Advanced degree or certifications in digital marketing data analytics or growth hacking a plus.
The annual gross base salary range for this position is $145600$182000 plus an annual bonus opportunity.
GP values its employees and offers excellent benefits and perks including generous paid parental leave flexible time off flexible spending accounts medical Insurance dental insurance vision insurance sabbatical after 5 years of service and more.
We will consider for employment all qualified applicants including those with arrest records conviction records or other criminal histories in a manner consistent with the requirements of any applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance the San Francisco Fair Chance Ordinance and the New York City Fair Chance Act.
#LIJP
GP. Global Made Possible.
GP is a proud Equal Opportunity Employer and we are committed to building and maintaining a diverse equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth and pregnancyrelated conditions) gender identity or expression (including transgender status) sexual orientation marital status military service and veteran status physical or mental disability genetic information or any other legally protected status.
GP also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process please contact us at
Required Experience:
Director
Employment Type
Full Time
