drjobs SEM Manager Bilingual ENFR

SEM Manager Bilingual ENFR

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1 Vacancy
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Job Location drjobs

Toronto - Canada

Monthly Salary drjobs

$ 90000 - 105000

Vacancy

1 Vacancy

Job Description

About the team

Turo is seeking a technical datadriven and bilingual Global SEM Manager to join our highperforming Global Paid Search team. In this role you will be pivotal in shaping and executing strategies that drive guest acquisition and revenue through multichannel paid search efforts across global markets (Canada France). This role demands a seasoned SEM professional with a proven track record in scaling paid search performance leveraging advanced analytics and driving crossfunctional collaboration with internal stakeholders and thirdparty vendors.

You will take ownership of developing setting up and optimizing sophisticated acquisition strategies managing highbudget English and French campaigns across multiple channels and contributing to the growth of our SEM operations globally.

What Youll Do

  • Own and execute paid search strategies and optimizations across Google Ads Search/ UAC/ YouTube Microsoft Ads and Apple Search Ads ensuring alignment with targets overall business objectives and regional nuances.

  • Optimize sixfigure monthly ad spend ensuring profitability and efficiency across markets while meeting KPIs such as ROAS spend revenue and payback period.

  • Be handson daily managing and finetuning campaigns developing and scaling advanced tactics (e.g. bidding AI fullfunnel strategies feedbased campaigns campaign restructuring scripts) and constantly exploring growth opportunities.

  • Lead SQRs keyword research and competitor analysis to identify trends gaps and opportunities for growth.

  • Conduct A/B testing at multiple levels to maximize conversions and ROAS.

  • Pull manipulate analyze and report on complex campaign/channel data from multiple sources attribution models and proprietary tools to uncover actionable insights and inform strategy.

  • Partner with global crossfunctional teams including Traffic Product SEO Brand Data MarTech and CRM to execute the roadmap.

Your Profile

  • 47 years of experience in performance or digital marketing with a primary focus on SEM/PPC within B2C media agencies or eCommerce industries.

  • Relevant experience managing a multimilliondollar annual budget and effectively allocating it across a portfolio to maximize profitability.

  • Advanced technical SEM expertise including campaign structuring budget allocation and optimization for paid search display video and app advertising.

  • Track record of scaling a range of Google Ads campaigns in both EN/FR managing complex SEM strategies such as smart bidding feedbased tactics audience segmentation new product launches and A/B tests.

  • Proficient in data analysis reporting and insights generation using a toolkit that includes but isnt limited to GAds reports GA4 Supermetrics Looker Studio SEMRush and Excel.

  • Highly structured with a keen attention to detail.

  • BA/BS in Business/Marketing Economics Math & Statistics or a related field with relevant certifications (e.g. Google Ads).

  • Bilingual in English and French with the ability to create impactful ad copy and strategies tailored to both linguistic audiences.

Bonus if you have

  • SQL skills.

  • Experience working with remote teams

For this role the target base salary range for remote locations in Canada is $90000 $105000 CAD annually equity and your recruiter can share more about the specific range for your location. This role is also eligible for equity and benefits. In general our ranges reflect the minimum and maximum marketbased targets for the role based on its level and location and are subject to change. Within the range individual pay is determined by objective factors assessed during the application and interview process such as jobrelated skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

#LIZS1

#LIRemote

    Benefits

    • Competitive salary equity benefits and perks for all fulltime employees

    • Employerpaid medical dental and vision insurance (Country specific)

    • Retirement employer match

    • Learning & Development stipend to invest in your professional development

    • Turo host matching program

    • Turo travel credit

    • Cell phone and internet stipend

    • Paid time off to relax and recharge

    • Paid holidays volunteer time off and parental leave

    • For those who are in the office fulltime or hybrid we have inoffice lunch office snacks and fun activities

    We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.

    Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

    About Turo

    Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.

    Discover Turo at https://turo the App Store and Google Play and check out our blog Field Notes.

    Read more about the Turo culture according to Turo CEO Andre Haddad.

    Turo is an Equal Opportunity Employer and a participant in the U.S. Federal EVerify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.

    Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.

    We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing


    Required Experience:

    Manager

    Employment Type

    Full-Time

    About Company

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