Senior Manager Performance Marketing

The Company Youll Join

Carta develops purposebuilt software that transforms traditional accounting into a powerful growth engine.

Cartas worldclass fund administration platform supports nearly 7000 funds and SPVs and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40000 companies Carta also helps private businesses in over 160 countries manage their cap tables valuations taxes equity programs compensation and more.

Together Carta is setting a new standard as the endtoend platform for private markets. Our bestinclass solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed groundup to support the strategic impact of the fund CFO.

For more information about our offices and culture check out our Carta careers page.

The Team Youll Work With

Youll be joining our Demand Generation team reporting to the Director of Demand Generation.

The Problems Youll Solve

At Carta our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As Senior Manager of Performance Marketing youll work to:

• Set Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multichannel full funnel media plans that create demand with buyers across all segments and business units from SMB to Mid Market and Enterprise.
• Optimize Channel Efficacy. Identify and evaluate the effectiveness of our channels across email paid social digital ads and third party media and review sites.
• Architect Predictable and Efficient Pipeline. Build pipeline strategies that offset seasonality and market factors and deliver on forecasts and objectives. Improve ROAS and optimize channels through a pragmatic test and scale approach.
• Foster a Culture of Innovation. Be on the forefront of paid advertising and demand generation trends and tools deploying highpotential pilots and scaling the most promising outcomes.
• Standardize Paid Media Planning Budgeting and Reporting. Create a flexible but standardized approach to responding to inbound requests documenting tactics and reporting on budget and performance. Foster a shared language around metrics that matter; educating others on channel and campaign insights.
• Drive team excellence. Mentor and manage a high performing team of datadriven experienceobsessed detailoriented marketers across lifecycle performance marketing and marketing analytics.

The Senior Manager of Performance Marketing plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Cartas business units. This role is an essential partner for Campaign Management Web Content Customer Marketing Brand Strategy Product Marketing Marketing Operations and Business Operations.

About You

• A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
• 710 years of experience in B2B demand generation and/or performance marketing with at least 3 years experience leading a demand gen function
• Experience managing direct reports across performance marketing analytics
• Fluent in Ad platforms and networks (e.g. Google Ads Google Display Network GA4
• Familiar with Marketing Automation and Attribution tools (Marketo Measure Bizible Salesforce)
• Experience using data visualization tools to craft narratives (e.g. Looker Tableau etc)
• Comfortable with ABM Platforms and DSPs (e.g. 6Sense Demandbase ZoomInfo MarketingOS)
• BA required
• SaaS experience across SMB MidMarket and Enterprise segments strongly preferred
• Understanding of the latest in marketing mix modeling and predictive analytics preferred

At Carta youre not just an employee. Youre a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful relentless unconventional and kind; representing Cartas Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Salary

Cartas compensation package includes a market competitive salary equity for all full time roles exceptional benefits and for applicable roles commissions plans. Our minimum cash compensation (salary commission if applicable) range for this role is: $174000 $218000 in San Francisco CA. Final offers may vary from the amount listed based on geography candidate experience and expertise and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses EVerifyin the United States for employment authorization. See the EVerifyand Department of Justice websites for more details.
• Interested in data privacy Check out our policies on Privacy and CA Candidate Privacy.
• Please note that all official communications from us will come from an @carta or @cartaexternal domain.