Senior Manager, Inbound Digital Marketing and Communications

We are seeking an ambitious resultsoriented marketer to join Informa TechTargets Corporate Marketing team. Our team is responsible for key components of our gotomarket strategy including strengthening brand awareness engaging prospects and customers and educating media and analysts through content events and digital experiences.

This role requires a specific skill set to help accelerate the building out of our inbound digital marketing Awareness program. This marketer is comfortable with both strategy and execution; they will help both define the future and implement it. Core components of the role include digital advertising SEO content creation media relations press monitoring and reporting. Primary objectives involve generating broad brand awareness directly influencing our ICP through advertising and earned media generating effective site traffic and driving demo requests and inbound leads. 

Responsibilities:

As a Senior Manager Inbound Digital Marketing and Communications on our Corporate Marketing Team you will:

• Work directly with the VP of Corporate Communications and Senior Director of Demand Generation on the inbound digital marketing strategy on their shared objectives. This includes clearly outlining the goals objectives strategies and tactics of the program generating alignment across stakeholders and then building an actionable plan.
• Implement an evolved SEO strategy for the Informa TechTarget site. Use monitoring tools to optimize existing site pages and content while also planning pillar content specifically for SEO purposes.  
• Partner with our digital advertising and PR agency to ideate produce launch measure and optimize paid social PPC and other recommended advertising. 
• Write press releases media pitches blog posts and other content on priority Informa TechTarget topics.
• Partner with our advertising and PR agency to conduct proactive media relations and influencer outreach to secure placements in priority publications and sites.
• Receive and manage inbound media requests and questions.
• Oversee inbound reporting across all campaigns and activities and continuously optimize future programs.
• Facilitate project kickoffs and strategic planning sessions knowing when to actively lead when to create space for others and when to draw out energy and insight from extended teams.

Qualifications :

• Significant expertise in inbound marketing including SEO/SEM paid social (especially LinkedIn) programmatic display networks etc.
• A successful track record in managing PR programs and activations including involvement in media relations outreach creating materials like press releases and blog posts securing placements and implementing media training.
• Documented exposure to the fastpaced and everevolving B2B marketing space.
• Clear evidence of strong written and verbal communication skills that can be leveraged across a range of mediums from engaging internal partners with a wellworded email to building rapport with a media contact.
• Reliability; being accountable for deadlines and projects and communicating early and clearly when challenges arise.
• A fast assimilator with the ability to quickly adopt and execute new marketing ideas methods and technologies.

• Bachelors degree in a relevant field
• 78 years of demonstrable experience in corporate communications PR marketing or at a marketing agency
• Public relations experience inhouse or at a PR agency
• Expertise in SEO digital advertising web analytics and reporting
• A track record for successfully managing projects
• Strong interpersonal skills and experience building internal and external relationships

The salary range for this role is $105187 to $127500 based on experience. 

This posting will automatically expire on June 4 2025.

Additional Information :

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
• Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

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TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law.

Remote Work :

No

Employment Type :

Fulltime