Senior Director of Growth Marketing
Senior Director of Growth Marketing
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1 Vacancy
Job Description
At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner. Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs nonprofits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilitiesand were just getting started!
The Senior Director of Growth will be the driving force behind our accelerated expansion globally leading the strategy and of all customer acquisition efforts. This person will oversee an eightfigure budget and manage a team of marketing managers to execute highimpact campaigns across multiple channels.
We are looking for a performancedriven leader with deep expertise in large scale Search Engine Marketing (SEM) and strong experience in Paid Social and mobile app/ mobile web marketing. This role requires a datadriven mindset comfortable with realtime monitoring exceptional analytical skills and a proven track record of scaling customer acquisition efforts profitably in highvelocity transactionbased environments.
What youll do:
Customer Acquisition:
- Manage and optimize a sizable marketing budget ensuring efficient allocation of spend across various channels to achieve ambitious acquisition goals.
- Develop and execute a datadriven acquisition strategy across paid search (SEM) paid social affiliate and mobile to drive scalable growth with strong ROI.
- Own campaign performance with hourly daily and weekly reporting cadences continuously optimizing toward CAC LTV and other key performance metrics. Track customer funnel metrics and new customer rates on an hourly basis making rapid adjustments to campaigns for optimal performance.
- Stay ahead of industry trends experiment with new channels (e.g. programmatic influencer partnerships) and scale successful initiatives.
Leadership:
- Lead mentor and scale a team of marketing managers fostering a culture of quick decisionmaking accountability experimentation and continuous improvement in a fastpaced environment focused on maximizing conversion to trial and paid outcomes
- Drive the monthly quarterly and annual forecasting/reforecasting process to align acquisition goals with overall business objectives.
- Work closely with Sales Analytics and the rest of the Marketing org to align on growth strategies and optimize the endtoend customer funnel.
Who you are:
- 12 years of experience in growth marketing performance marketing or a related role with a strong focus on customer acquisition at a transactionbased business (ecommerce subscription services fintech etc..
- Proven expertise in SEM with handson experience managing largescale paid search campaigns.
- Strong background in Paid Social and mobile marketing with a track record of scaling these channels successfully.
- Proven experience managing an eightfigure marketing budget with a focus on efficiency and ROI working in environments where customer funnels and conversions are monitored hourly with expectations for optimization.
- Strong background in paid social and mobile marketing with a track record of scaling these channels successfully.
- Datadriven mindset with strong proficiency in marketing analytics attribution models and performance optimization.
- Leadership experience in managing and mentoring highperforming marketing teams in fastpaced environments.
- Excellent crossfunctional collaboration skills to align acquisition strategies with Sales Product and Data teams.
- Ability to thrive in a fastpaced highgrowth environment and drive results with a testandlearn approach.
Why Youll Love Us:
- We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses nonprofit organizations and community groups.
- Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and wellbeing of you and your family
At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate inperson participate in live trainings and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race color religion sex gender gender identity national origin citizenship age disability sexual orientation genetic information veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions please contact .
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 601.35(c)
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any feebased referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Required Experience:
Exec
Employment Type
Full Time
