Positioning and Marketing Specialist
Positioning and Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
Whatever youre planning building or maintaining we believe understanding the earth is key. At Fugro we unlock its secrets in the form of Geodata which we apply to develop safer more sustainable and more efficient operations. Its how we help create a safe and liveable world together.
The Positioning and Messaging Specialist will develop strategic positioning documents and compelling messaging documents to communicate the companys unique value propositions. The role will incorporate market client and competitive intelligence to inform strategies. The specialist will craft positioning and messaging for sales and marketing collateral marketing campaigns and gotomarket plans. The opportunity will collaborate with marketing technical and commercial teams to safeguard positioning and messaging consistency across communication channels.
Job Responsibilities:
- Create strategic positioning documents by defining market segments target audiences ideal client organizations and buyer personas.
- Compile compelling messaging documents by determining pain points distinctive value chains differentiation quantified financial values and repercussions of inaction.
- Collaborate with design and content teams to assure sales and marketing materials display relevant positioning and messaging.
- Work in partnership with the demand generation team to support marketing campaigns with effective positioning and messaging.
- Provide gotomarket teams with positioning and messaging as well as contribute to brainstorming sessions and give guidance on gotomarket concepts.
- Play a decisive role in shaping the companys brand identity to build trust drive engagement and facilitate business growth.
- Evaluate the effectiveness of positioning and messaging in achieving commercial objectives adjusting strategies as needed.
Job Requirements:
- Legally authorized to work in the United States without restrictions.
- Bachelors degree or higher or an equivalent combination of education and experience.
- A minimum of 3 years of related experience in businesstobusiness (B2B) product marketing gotomarket planning sales enablement or a related field is required.
- Proven experience crafting positioning and messaging documents for technical services and/or products ideally within the geosciences field.
- Possess a strong understanding of market client and competitive analyses.
- Collaborate exceptionally well with crossfunctional teams including commercial technical and marketing.
- Excellent written and verbal communication skills with the ability to create compelling content with a keen eye for detail and consistency.
- Possess strong organizational skills and can manage multiple projects at the same time.
- A visionary thinker with strong analytical and problemsolving skills.
- Needs to be receptive to feedback and eager to collaborate and share ideas.
Whats in it for you
At Fugro our people are our number one priority and central to our purpose to create a safe and livable world. Our values set the foundation for our unique culture: we are determined to deliver we prepare for tomorrow we do whats right and we build trust. Our talent philosophy is seeded by our values and fueled by a passion for learning developing leadership behaviors transparency and accountability.
Fugro offers opportunities to sharpen skills and provide career growth through onthejob learning experiences LinkedIn Learning access business and technical training and leadership development programs.
We value the mental physical and financial health of our employees and their families and offer a variety of flexible work models. Additionally Fugro USAs comprehensive benefits package ensures you have choices that fit your needs at any life stage.
How to apply
If you are interested in this role we look forward to discussing this opportunitywith you.Please click on our apply button and upload your resume and cover letter.
Disclaimer for recruitment agencies:
Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated.
Fugro USA posting Disclaimer
Fugro is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race religion color sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability family medical history or genetic information political affiliation military service or other nonmerit based factors.
Individuals with disabilities needing assistance in the recruitment process are encouraged to contact Human Resources directly atoption 5 or.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
