Senior Vice President Digital Commerce Customer Engagement
Senior Vice President Digital Commerce Customer Engagement
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Job Description
The Senior Vice President Digital Commerce & Customer Engagement will be responsible for driving transformative omnichannel strategies delivering exceptional customer experiences and accelerating revenue growth. Leveraging deep retail expertise and emerging technologies this leader will direct a crossfunctional team across omnichannel commerce CRM merchandising and marketing operations fostering a datadriven culture and ensuring a seamless personalized customer journey.
Key Responsibilities:
- Drive OmniChannel Transformation: Architect and execute a comprehensive omnichannel strategy delivering unified and personalized customer experiences across all touchpoints.
- Maximize Digital Commerce Performance: Lead the strategic management and optimization of the companys digital commerce platform driving traffic conversion rates and average order value. Optimize digital marketplace operations ensuring seamless product presentation search functionality and checkout processes.
- Lead MultiChannel Marketing Initiatives: Develop and execute impactful multichannel marketing strategies with a focus on email marketing. Drive targeted email campaigns implement best practices and analyze performance to optimize conversions. Expand channel reach as appropriate ensuring seamless integration with the omnichannel strategy.
- Optimize Digital Merchandising and Product Management: Collaborate with partner development teams to execute datadriven digital merchandising strategies maximizing revenue. Optimize product assortment pricing and promotions within digital channels.
- Enhance Customer Loyalty Through Strategic CRM: Spearhead the development and implementation of CRM strategies to drive customer acquisition retention and engagement. Leverage data to personalize customer interactions and ensure CRM system integrity. Design and deploy personalized customer journey maps utilizing data to trigger tailored communications and offers.
- Streamline Marketing Operations and Automation: Direct marketing operations including campaign management automation and analytics. Implement and optimize marketing technologies and processes to enhance efficiency and personalization.
- Deliver Personalized Customer Experiences: Architect and implement advanced personalization strategies across all digital touchpoints leveraging data and AI including GenAI to create tailored customer experiences and drive engagement.
- Integrate Generative AI for Innovation: Identify and implement strategic opportunities to leverage GenAI and other AI technologies to enhance personalization content creation customer service and marketing automation.
- Cultivate HighPerforming Teams: Lead mentor and develop a highperforming crossfunctional team fostering a collaborative and resultsdriven environment.
- Drive DataDriven Decision Making: Utilize advanced data analytics to monitor KPIs identify trends and inform strategic decisions. Generate comprehensive reports on digital commerce and customer engagement performance.
- Manage Financial Performance: Develop and manage the budget for the Digital Commerce and Customer Engagement team ensuring efficient resource allocation.
- Maintain Competitive Advantage: Conduct ongoing market research and competitive analysis to identify opportunities for innovation and growth.
#LIHybrid
Qualifications :
- Bachelors degree in Business Marketing or a related field; MBA preferred.
- 10 years of progressive experience in digital commerce marketing and customer relationship management with a strong focus on retail and multiproduct line marketplaces.
- Proven track record of success in developing and executing omnichannel strategies including email marketing and other channel marketing initiatives.
- Deep understanding of ecommerce platforms CRM systems marketing automation tools email marketing platforms data analytics platforms and search optimization tools.
- Experience with leveraging AI and GenAI in marketing and customer experience initiatives.
- Strong understanding of retail commerce principles merchandising product management and product categorization/search best practices.
- Excellent leadership communication and interpersonal skills.
- Ability to build and maintain strong relationships with internal and external stakeholders.
- Experience managing and mentoring a large team.
- Strong analytical skills and experience using data to make informed decisions including channelspecific performance analysis CRM data analysis and search data analysis.
- Passion for digital commerce and a customercentric approach.
What Sets You Apart:
- Customercentricity is your north star.
- You are a proven leader of enterpriselevel transformation.
- You are a highly influential change agent.
- You are energized by the pursuit of the possible.
- Youre intellectually curious about how to continue to meet and exceed everchanging customer expectations.
Additional Information :
EBG offers outstanding employee benefits including:
- Medical Dental & Vision
- 401k Match
- Short Term Disability Long Term Disability (Company Paid)
- Basic Life and AD&D (Company Paid)
- Additional Voluntary Benefits (additional life legal critical care and more)
- Flexible Work Arrangements
- 3 Weeks of PTO 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Company Bonus Program
- Share in the FUN! EBG gives $1000 per year in TicketsAtWork gift cards to fulltime employees to experience and enjoy the savings marketplace!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
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