Senior Director Marketing - Brand Content
Senior Director Marketing - Brand Content
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Salary Not Disclosed
1 Vacancy
Job Description
The Senior Director Marketing Brand & Content! will lead the strategy and of compelling brand experiences that drive growth and retention. They will develop Cielos thought leadership strategy ensuring a distinctive market perspective on key industry trends. This role involves overseeing multichannel content delivery fostering internal and external partnerships and managing a creative team to enhance Cielos brand. They will also leverage innovative design tools and AIdriven systems to evolve content and visual identity while maintaining authenticity.
Duties and Responsibilities:
- Set and execute Cielos content strategy to ensure Cielo is delivering a compelling ownable POV with insights that drive engagement within our core buyer personas geos sectors and products to elevate our organization as trusted thought leaders.
- Serve as Editor in Chief for Cielo content creating and managing to an Editorial Calendar and ensuring consistency in tone style messaging quality and operational effectiveness.
- Build and maintain relationships with internal and external experts to support Cielos content strategy with content contribution and trend spotting.
- Stay current in all HR AI and talent strategy trends to enable a leading thought leadership POV.
- Lead an approach to databased insights through Cielo data and 3rd party proprietary research studies to capture data that informs and inspires our buyers to make a change.
- Oversee Cielos social media strategy with inhouse resource or an external agency including staying up to date on trends and managing channel activity and performance and including executive profile management and ghost writing.
- Build Cielos flexible approach to public relations including speaking opportunities balancing reactive and proactive approaches based on the needs of the business.
- Maintain Cielos corporate brand standards train marketing colleagues and design colleagues across the business on the guidelines and ensure adherence to all global standards and brand/identity style guides.
- Drive the ongoing evolution of brand and messaging standards; proactively present ideas to evolve and elevate Cielos brand identity (visually and verbally) to keep up with trends and resonate with potential and existing clients.
- Identify and develop a sophisticated multichannel approach from thought leadership POV content strategy schedule and production calendar considering owned channels partner channels and paid channels for distribution.
- Partner with the Marketing Operations to leverage performance data to deliver copy and visuals for demand generation campaigns and continuously improve effectiveness.
- Manage and develop brand & content team including content specialists multimedia designers and any external partners or vendors.
- Share best practices and new approaches to creative branding digital media and user experience with marketing team and broader Cielo audience.
- Stay current in B2B content marketing best practices to ensure Cielo is on the leading edge creating a competitive advantage through its content.
- Other duties as assigned.
Supervisory Responsibilities
The Senior Director Marketing Brand & Content will lead a team of Content Specialists Multimedia Designers and Graphic Designers providing guidance conducting performance reviews and supporting professional growth.
Qualifications :
Position Requirements
Education:
- Bachelors degree in a relevant field required.
Experience:
- Minimum of eight years of corporate experience in content thought leadership editorial or public relations related roles.
- 2 5 years demonstrated experience managing coaching and inspiring multiregional teams.
- 2 3 years experience building and managing contractor creative networks.
- Experience in HR technology and services space is ideal.
Exposure:
- Proficiency in Microsoft Office Suite (Outlook Excel Word PowerPoint).
- Proficiency in SmartSheets or similar project management tool.
- Excellent written and verbal communication skills.
- Expert content marketer able to create maintain and execute to editorial calendar.
- Understanding of Gen AI tools that enable writing and design.
- Understanding of Adobe Suite (InDesign Photoshop Illustrator Acrobat Dreamweaver).
This is a remote role for candidates in the US only.
Language Requirement: English
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
