drjobs Digital Marketing Specialist

Digital Marketing Specialist

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1 Vacancy
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Job Location drjobs

Vancouver - Canada

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description



Responsibilities:



  1. Campaign Management:
  2. Plan execute and update integrated digital strategies and PPC campaigns including paid search paid social video display advertising and other programmatic platforms.
  3. Manage campaign optimization by analyzing performance data running hypothesisbased tests and evaluating outcomes to enhance effectiveness.
  4. Perform keyword research for discovery and expansion.
  5. Ensure proper website tagging and tracking implementation.
  6. Client Support and Collaboration:
  7. Address client requests for ad updates mockups questions and concerns promptly.
  8. Engage and collaborate with project managers clients sales teams and management to set a strategic direction.
  9. Perform competitive analysis and research new opportunities that support client growth.
  10. Performance Analysis and Reporting:
  11. Assess the return on investment for various digital media campaigns and provide recommendations for future improvements to achieve clients business goals.
  12. Determine how the allocated budget should be distributed across different digital channels and campaigns to optimize reach and performance.
  13. Deliver monthly reporting for clients and internal use including campaign KPIs insights and recommendations.
  14. Specialized PPC Management:
  15. Handle PPC campaigns for up to 1015 projects initially conducting weekly checks on budget pacing conversion tracking and performance.
  16. Deliver monthly performance reports as required by clients. The number of projects may vary depending on team capacity and project scale.
  17. Innovation and Research:
  18. Work independently and collaboratively to brainstorm new and innovative growth strategies.
  19. Research and stay uptodate on digital tools trends and best practices.
  20. Other Duties:
  21. Set up accounts and analytics for Meta and Google Ads Accounts.
  22. Perform other related duties as required.

Qualifications:





Our Benefits:





Required Experience:

Unclear Seniority

Employment Type

Full-Time

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