Lifecycle Marketing Manager

At Feeld we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive humancentred product and are looking for a Lifecycle Marketing Manager to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

As the Lifecycle Marketing Manager youll be responsible for developing programs to engage our users and support their journeys of self discovery.

Youll achieve this by building personalized campaigns and leveraging data and user research to improve the user experience. You will touch every part of the user lifecycle from activation to conversion and retention.

Youll work seamlessly across Product Marketing and Customer Success to build test and scale a portfolio of programs and experiments indexing on learning iterating and shipping at speed.

Most importantly youll be an advocate for our Members sharing insights back to the company on how they respond to different messages and tactics and creating feedback cycles across the company.

What you will do:

• Deeply understand our Members:Youll need to be in constant learning mode developing a strong understanding of our users and their needs through curiosity and empathy.
• Helping our Members across their journey:Youll be responsible for creating delightful user experiences and driving business growth by improving user activation conversion and retention
• Collaborate across the business:You will work closely with Product Engineering Design and Marketing teams to optimize email and inapp touch points to drive incremental impact and learnings.
• Build and launch personalized campaigns:One size fits all does not work for Feelds diverse Members. Youll be tasked with understanding top user segments and use cases delivering focused messaging to the right user at the right time.
• Develop and own your roadmap: Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics. Run high velocity high impact campaigns to optimize for learnings.

About you:

• You have 46 years of experience doing lifecycle work across the user journey
• You have direct handson experience with marketing automation technology preferably Braze
• You understand and have experience leveraging multiple lifecycle channels (e.g. Inapp Push notifications Email) to create a holistic experience with appropriate touchpoints at each journey stage
• You enjoy working in spy fastpaced working environment. You pride yourself on trying things quickly learning and iterating and then either pivoting or scaling
• Youre excited to own challenging projects that produce user delight as well as business impact backed up by incrementality
• A knack for art and science youre just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
• Youre insatiably curious: youre fascinated by how people behave and have a scientific mindset about how to make even small changes in decisionmaking
• You have a datadriven product mindset: youre tackle complex problems with systems thinking you love automating manual processes and can communicate your ideas with structured thinking

Bonus points:

• You have worked on a Growth team before
• You have worked at a mobileapp first company or a company with a heavy mobile component

About us:

Feeld is an independent experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product we iterate improve and test things internally to see what works best for everyone.

Our culture:

We believe in creating a safe work environment through humanity fluidity safety transparency and progressiveness. When hiring we look for culture add rather than culture fit.

Because we are a fully remote team its especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity equity inclusion and belonging at Feeld:

Feeld promotes openmindedness inclusion diversity and kindness both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation whether because of race gender expression or identity sexual orientation neurodivergence national origin disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrierfree application process and working environment. If you require further details or assistance or have any questions about this process please let us know at .

Compensation and perks:

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feelds way of working is designed to proactively prevent burnout and an always on culture. We believe in technology and working environments that enable people to live a meaningful fulfilled life.

Therefore we offer our staff:

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP 3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• Inperson meet ups

Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform we strive for openness of information within the organization. Internally we keep decisionmaking transparent to keep each other accountable and make sure all voices are heard.

That is why we offer:

• A compensation system that is transparent honest and equitable.
• At Feeld we believe all humans deserve to make a competitive wage. Thats why we offer a Baseline Freedom Salary of 60000 GBP per year.

Estimated compensation for this role:

• The total cash compensation for this role is dependent on Level and Step as well as geographic location but we estimate that the competitive market compensation for this role is betweenGBP based on the requirements listed in this job description.

Our interview process:

• Your first conversation with Feeld will be a screening call with our recruiter where youll be able to ask and receive answers regarding any general questions you have and to confirm the role is a fit for what youre seeking.
• Your second conversation will connect you directly with the hiring manager for the role youre applying to. Here youll have a chance to ask more questions about the work youll be doing. This conversation will also focus on your past work experiences.
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here youll be able to ask questions about team processes workflow and the employee experience at Feeld.
• We generally make an offer within 2 weeks of our final call and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
• Of note: all of our interviews are conducted remotely and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand were asking you to invest your time and best efforts in our process and are appreciative of getting the chance to better know who you are as a person and candidate. In return were committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feelddownload our app(available on iOS and Android).