Global Head of B2B Acquisition

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. 40 of all the food produced in the world is wasted with a big impact on the planet: 10 of greenhouse gas emissions worldwide come from food loss and waste.

Too Good To Go operates the worlds largest B2C marketplace for surplus food. Through our app we connect businesses that have unsold surplus food with consumers who can buy and enjoy it at a reduced price. We are a missiondriven certified B Corp.

Were growing fast: Our community of over 110 million registered users across 19 countries has already saved more than 400 million meals from going to waste together avoiding more than 1 million tonnes of CO2e from entering the atmosphere.

In 2023 Apple recognised Too Good To Go as Winner at the annual App Store Awards for our apps exceptional user experience and profound impact on society.

We always look for talented people with diverse backgrounds to join our team. Right now were recruiting a Global Head of B2B Acquisition.

About the role

Our Global Head of B2B Acquisition will be responsible for a team tasked with driving B2B Partner acquisition across all markets utilising dataled decisionmaking and continuous performance optimisation of B2B acquisition channels and (digital) campaigns to maximise impact of our marketing spend.

In this role you report to the Director of Growth Marketing and will regularly interface with leaders in Operations Finance Sales Product and our local Marketing teams.You lead a team that centrally drives B2B Demand Generation and Lead Generation and is responsible for continuous optimisation of all B2B acquisition channels.

The ideal candidate for this role is a handson leader with a deep understanding of B2B growth marketing SEO digital advertising referrals CRO data & analytics and martech. You have a proven ability to direct design execute and optimise campaigns at scale across continents. You foster crossfunctional collaboration and an innovation mindset to help us remain competitive in a fastpaced dynamic environment.

Key Responsibilities

The Global Head of B2B Acquisition is responsible for:

Team Leadership and Development

• Lead and develop a highperforming dataled global B2B Growth Marketing team.
• Foster a culture of curiosity continuous improvement creativity and collaboration.
• Encourage innovative thinking to explore new ideas and solutions.
• Work with the broader Growth Marketing team to instill methodologies for robust testing experimentation and performance evaluation.

B2B Demand & Lead Generation

• Develop implement and refine B2B marketing plans to achieve B2B growth targets based on performance insights market trends and business goals.
• Generate highquality partner demand and (business) leads to build a scalable pipeline through innovative paid and organic strategies.
• Develop and implement a comprehensive crossfunctional plan to drive adoption of the B2B Referral programme as a costeffective store acquisition tool.
• Identify and test the most effective acquisition channels for B2B Demand Generation and Lead Generation including SEM Social Media advertising referrals the app affiliate marketing and others.
• Refine and optimise Lead Generation tactics based on datadriven insights.

Channel Management

• Take ownership of continuous performance optimisation of all B2B Acquisition channels incl. Paid Media Web App and Referrals.
• Direct targeted digital advertising campaigns on platforms like Meta TikTok and DSPs to drive incremental reach target specific audience segments and leveraging the latest tech and targeting opportunities.
• Work with the Website team to continuously optimise organic inbound traffic and drive conversion rate optimisation (CRO) for B2B audiences.

Data and Analytics

• Utilise tracking tools attribution models and analytics to measure analyse and report on the performance of campaigns and activations including CPQL return on ad spend conversion rates and payback periods.
• Drive own and maintain product integrations that ensure maximum efficiency across platforms (e.g. SDK Conversions API) and consistent analytics (Amplitude).

Optimisation and A/B Testing

• Optimise campaigns for efficiency and effectiveness based on experimentation test results and performance data.
• Drive continuous dataled optimisation of Creative assets for Demand & Lead Gen.

Local Marketing Adaptation

• Tailor B2B marketing strategies to fit the characteristics of local markets including language cultural preferences and audience behaviour.
• Design specific campaigns that address local market needs and opportunities ensuring relevance and effectiveness.

Budget Management

• Use historical data and market trends to project performance and adjust budgets dynamically based on realtime performance data and market conditions.
• Allocate budgets across various channels and campaigns to maximise ROI.

CrossFunctional Collaboration

• Ensure seamless collaboration between B2B Acquisition and other marketing teams as well as other departments i.e. Operations Data Analytics and Product.
• Work closely with the inhouse Creative team to develop compelling ad creatives copy and content that resonate with target audiences and drive performance.

Key Requirements

• Extensive experience in B2B Marketing with a proven track record in driving B2B Demand and B2B Lead Generation through dataled marketing.
• Experience in a leadership role with a proven track record of developing and leading highperforming teams that drive growth and performance optimisation.
• Deep understanding of digital marketing channels and industry best practices.
• Strong capabilities with marketing automation platforms across PPC Lead Generation and Social Media Advertising.
• Excellent analytical skills and proficiency with analytics and reporting tools.
• Solutionoriented mindset and a proven ability to apply structured thinking to openended challenges.
• Comfortable working in a global context with an understanding of cultural nuances business practices and market dynamics across countries and regions.
• Thrive in a fastpaced dynamic environment and comfortable with ambiguity.
• Agile datadriven and excited about the prospect of driving impact at scale.
• Experience in Food Delivery and/or Marketplace app environment preferred.

Our Values:

• We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care.

What we offer

• A rare opportunity to work in a global social impact company and certified B Corporation where you can see real and tangible impact in your role.
• Work alongside an international community of users partners and 1400 colleagues across 19 countries on the same important sustainability mission.
• Personal and professional development in a fastpaced scaleup environment.
• An inclusive company culture where you can bring your authentic self to work.
• A strong valuesdriven team culture where we celebrate success and socialise with colleagues that care.

Benefits

• Work Flexibly
• Enjoy hybrid working from our great offices at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• Celebrate and Socialise
• Regular social events like summer and winter parties.
• Coffee snacks and fullyequipped kitchens.
• Get to know our community with a monthly free Surprise Bag.
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace P.R.I.D.E. People of Colour and Functionally Diverse Employee Resource Groups

How to apply

• We take recruitment very seriously so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.