Marketing Support Specialist
Marketing Support Specialist
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Job Description
Who We Are
Our mission is simple but critical: to build pathways for adult learners to earn highquality workforcealigned degrees and credentials from North Carolinas public universities.
At Project Kitty Hawk our work reflects our company values:
Collaboration We prioritize our partners success and reputation aligning every initiative with their goals reflecting their values and enhancing their impact.
Innovation We innovate not replicate. As creative problem solvers we use datadriven insights to push boundaries continuously improve our services develop solutions and redefine what it means to serve nontraditional learners.
Empathy We understand the unique challenges of nontraditional learners and are committed to supporting them with empathy respect and solutions that fit their needs.
Integrity We operate with transparency and accountability in everything we do. We uphold honesty take ownership of our work and maintain the highest standards.
Teamwork We embody the collaboration we seek. We always strive to be dependable supportive and solutionsoriented teammates.
Together we partner with universities in the University of North Carolina (UNC) System to produce innovative flexible degree and credential programs in highdemand fields. Each PKH team member plays a vital role in advancing this mission and shaping the future of education for adult learners.
These values will enable us to realize PKHs vision: to make North Carolinas public universities the top choice for adult learners and to amplify the UNC Systems role as a national leader in higher education innovation access and student success. By joining our team you have an opportunity to contribute to our achievement of that vision in the process helping to create opportunities for thousands of learners to earn their success and move up the economic ladder.
At Project Kitty Hawk we hire talented people who are not only dedicated to our mission but share our belief that working together makes us stronger and more effective. In this organization youll find individuals with a range of interesting backgrounds and life stories; the true magic happens when those individuals come together to solve problems in service of a common goal. We encourage you to bring your unique perspective talents and ideas to the table as we strive to make a meaningful impact.
The Role
The Marketing Support Specialist will work closely with the marketing and the partnership success team to oversee our marketing projects marketing reporting updates and the daytoday and progress of marketing activities. This role requires an independent worker who is organized creative and eager to learn and grow in the field of marketing within the online higher education sector.
What youll do
- Work closely with our marketing team to monitor and track the creation and of marketing campaigns to promote online programs and drive student enrollment for our university partners.
- Manage online marketing campaign portals ensuring compliance and campaign continuity.
- Ensure deadlines are met and projects are completed efficiently.
- Assist in the development of new content for various marketing channels including websites social media blogs and email newsletters ensuring consistency in messaging and branding.
- Collaborate with internal teams and external vendors to gather content and ensure timely approvals.
- Work closely with partner services and our internal teams to maintain and update website content to reflect current program offerings.
- Monitor our paid media efforts and any relevant social media campaigns.
- Assist in the oversight of the SEO and SEM strategies to optimize visibility and drive traffic to university landing pages.
- Track and report on the performance of marketing campaigns including email open rates clickthrough rates and social media engagement metrics.
- Assist with the preparation of regular performance reports for internal stakeholders identifying trends and insights.
- Help track student leads and admissions data to evaluate the effectiveness of marketing efforts.
- Provide general administrative support to the marketing team including managing calendars organizing meetings and organizing key activities.
- Ensure that all marketing materials are stored and organized in a central location for easy access.
- Work closely with the partner services teams to support sessions with the university teams on program performance and new marketing opportunities.
- Distribute and manage the quarterly strategic media and SEO plans for review and approval.
What you bring:
- Bachelors degree Marketing Communications Business Administration or related field.
- 12 years of experience in marketing preferably in the education higher education or digital marketing space.
- Proven experience with content management systems (CMS) and/or website design tools.
- Familiarity with email marketing platforms (e.g. Mailchimp Constant Contact).
- Experience with social media management tools (e.g. Hootsuite Buffer).
- Knowledge of basic graphic design or photo editing tools (e.g. Canva Adobe Creative Suite).
- Familiarity with marketing automation tools and CRM systems (e.g. HubSpot Salesforce).
- Basic knowledge of digital marketing platforms (Google Ads Facebook Ads social media etc. and tools (Google Analytics email marketing tools etc..
- Strong written and verbal communication skills with the ability to create clear and compelling content.
- Proficiency in Microsoft Office Suite (Word Excel PowerPoint) and familiarity with project management tools (Trello Asana etc..
- Proven ability to develop compelling presentations for different audiences
- Detailoriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Knowledge Skills and Abilities
$65000 $70000 a year
What We Offer
Project Kitty Hawk offers a comprehensive benefits package that includes full medical/dental/vision coverage a 401K with match and a generous timeoff policy with paid volunteer time. In addition we are committed to providing competitive salaries with the potential for performance bonus and remote working flexibility.
Project Kitty Hawk is an Equal Opportunity Employer that does not discriminate based on actual or perceived race creed color religion alienage or national origin ancestry citizenship status age disability or handicap sex marital status veteran status sexual orientation genetic information arrest record or any other characteristic protected by applicable federal state or local laws.
Project Kitty Hawk is dedicated to this policy concerning recruitment hiring placement promotion training compensation benefits employee activities and general treatment during employment. For individuals with disabilities who would like to request an accommodation please contact Kelly Snow
Required Experience:
Unclear Seniority
Employment Type
Full-Time
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