Senior Product Marketing Manager

Abacus Insights is a missiondriven technology company focused on transforming the healthcare data industry ultimately creating a more personalized patient experience improving health outcomes and lowering the overall cost of healthcare. Abacus Insights provides a flexible efficient and secure platform that organizes and exchanges healthcare data from various sources and formats allowing our customers to uncover differentiated insights. In addition our employees know that they play an active role in keeping our customers data safe and are responsible for ensuring that our comprehensive policies and practices are met.

With our deep expertise in cloudenabled technologies and knowledge of the healthcare industry we have built an innovative data integration and management platform that allows healthcare payers access to data that has been historically siloed and inaccessible. Through our platform these healthcare organizations can ingest and manage all the data they need to transform their business by supporting their analytical operational and financial needs.

Since our founding in 2017 Abacus has built a highly successful SaaS business raising more than $81 Million from leading VC firms with deep expertise in the healthcare and technology industries. We are solving problems of massive scale and complexity in a sector that is not only ready for disruption. Were growing quickly and would love for you to be a part of it!

About the Role:

We are looking for an experienced Senior Product Marketing Manager with deep expertise in marketing healthcare data and technology products to U.S. healthcare payers to join the Abacus team. This role requires a strategic marketer with omnichannel marketing experience and a datadriven mindset to drive product adoption and market differentiation. You will own development of content strategy oversee and execute gotomarket strategies create compelling messaging and enable sales teams with insights and materials to engage payer decisionmakers effectively.

You will:

The Senior Product Marketing Manager will work collaboratively with product sales and client teams to understand critical needs and prioritize across the following responsibilities to maximize impact of product marketing:

GotoMarket Strategy

• Develop and execute gotomarket plans for new and existing products
• Coordinate with product sales and marketing teams for successful .

Omnichannel Marketing

• Plan and optimize integrated campaigns across digital social email events and sales enablement to maximize engagement.

Product Positioning and Messaging

• Craft compelling evidencebased value propositions that resonate with payer executives business and IT teams
• Ensure consistency across all marketing channels and sales materials.

Content and Collateral Development

• Create targeted sales enablement materials thought leadership content white papers and case studies that drive demand and lead conversion
• Manage content development process and workflow for thought leadership content and marketing campaigns
• Oversee marketing campaigns and schedules

Market Research and Competitive Intelligence

• Analyze payer market trends customer pain points and competitor positioning to refine marketing strategies
• Equip sales and client success teams with information and educational tools to counter competitive threats.

Performance Tracking and Reporting

• Establish monitor and report on product marketing KPIs.
• Optimize product marketing strategies based on datadriven insights.

MustHave:

• 5 years of experience marketing healthcare data technology (cloudbased solutions) and/or analytics products to US healthcare payers (B2B)
• 5 years omnichannel marketing experience including digital content and event marketing
• Proven ability to craft compelling B2B marketing messaging and execute targeted campaigns
• Deep understanding of US healthcare payers including needs challenges markets and regulatory environment inat least two of the following areas: interoperability risk adjustment financial performance and program ROI provider data management utilization/care/population health management.
• Proficiency with design tools and digital marketing software (e.g. Adobe Creative Suite Canva HubSpot etc..
• Selfstarter with the ability to work independently and to collaborate effectively with crossfunctional team members to drive action.

NicetoHave:

• Proficiency in marketing automation CRM and analytics tools e.g. HubSpot Salesforce Google Analytics)
• Familiarity with data product types and use cases including data product categories (e.g. data management data platforms analytics tools data visualization solutions etc. and how they are used by US healthcare payers
• Understanding ofdata product development lifecycle and key data engineering and pipeline concepts e.g. ingestion processing storage etc.
• Interest in using AIto enhance marketing automation efficiency
• Experience managing/coaching a team of junior product marketing managers

Equal Opportunity Employer

As a missionled technology company that is helping to drive better healthcare outcomes Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas thoughts experiences and perspectives. Therefore we proudly dedicate extensive time and resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment of any type regarding race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.