CRM Strategy Team Lead - Reactivations mfx

The role

HelloFresh is a dynamic and innovative company committed to delivering exceptional customer experiences. Within HelloFreshs Marketing the International Reactivations department is responsible for winning back our former customers across 17 international markets and all 8 brands employing all available channels (CRM as well as paid channels).

As the CRM Strategy Team Lead for Reactivations you will take on a pivotal leadership role driving the strategic vision and for reengaging customers across 17 markets and 4 brands. Your mission will be to maximise Customer Lifetime Value (CLV) by leveraging crosschannel campaigns to bring back customers who have cancelled their subscriptions.

This role goes beyond crafting and optimizing campaignsits about defining the overarching reactivation strategy driving the vision for customercentric journeys and ensuring the delivery of industryleading segmented personalized campaigns that nurture strengthen and rebuild relationships with our canceled customer base. You will lead and mentor a team of senior marketers collaborate with crossfunctional stakeholdersincluding Marketing Analytics CRM Operations Global Insights Brand and our Creative teamsto champion innovation within the CRM space creating and optimizing tailored reactivation experiences that drive measurable business outcomes.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

Strategic Vision & Leadership:

• Define and lead the overarching strategy for segmentspecific customer journeys and act as a key decisionmaker for reactivation strategies balancing business objectives with customercentric approaches.
• Lead mentor and inspire a team of marketers ensuring clarity of roles fostering collaboration and driving alignment to the broader vision.

Customer Journey Development:

• Oversee the creation and optimization of tailored customer journeys for distinct audience segments leveraging data insights to personalize communication and put a purpose behind every touchpoint.
• Partner with Marketing Analytics and Global Insights to deeply understand customer segment characteristics and behaviors translating these insights into actionable strategies.

Creative Storytelling & Communication Strategy:

• Develop storytellingdriven communication strategies for each segment covering channel selection timing and messaging frameworks.
• Collaborate with Brand and Creative teams to ensure communication touchpoints resonate with target audiences and effectively convey product value.

Performance Optimization:

• Establish and track KPIs to measure the mid and longterm impact of customer journeys driving continuous improvement in CLV reactivation rates and overall engagement.

CrossFunctional Collaboration:

• Work closely with CRM Operations Pricing & Discounts Brand and other key stakeholders to ensure seamless of campaigns and alignment on strategic priorities.
• Serve as a central point for gathering feedback and insights from various teams to enhance and evolve reactivation strategies.

What youll bring

• Leadership & Team Management:
• Proven experience leading and mentoring teams aligning their work with overarching strategic goals and fostering a collaborative highperforming culture.
• Strong ability to influence and align crossfunctional stakeholders at various levels of the organization.
• Strategic & Creative Expertise:
• 7 years of experience in CRM lifecycle marketing consumer insight integrated marketing or clientfacing roles with a focus on customer journey design audience segmentation and content development.
• A sharp instinct for creative excellence with the ability to guide the development of impactful communication materials that connect with diverse customer segments.
• CustomerCentric & DataDriven:
• Deep understanding of customer behavior and psychology with experience crafting journeys that meet customer needs while driving measurable business outcomes.
• Proficiency in using data insights and analytics to inform strategies measure performance and optimize campaigns.
• PerformanceDriven Approach:
• Expertise in defining and tracking KPIs with a track record of delivering measurable improvements over full funnel strategies including conversion rates CLV and engagement metrics.
• Collaboration & Communication:
• Exceptional collaboration skills with experience aligning crossfunctional teams and translating strategic vision into actionable plans.
• Strong communication skills with the ability to present insights and recommendations to stakeholders across all levels of seniority.

What we offer

Elevate your lifestyle! Join one of Europes fastestgrowing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
• Plus weve got your wellbeing covered with mental health support transportation perks and workingparentfriendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat forever!

Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fastpaced and dynamic environment where innovation and smart fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

Europe:
APAC:
United States:
Canada: