Brand Manager TENA Temporary
Brand Manager TENA Temporary
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Job Description
Brand Manager TENA (Temporary)
For our office in Legnano (Milan) and within our BU Consumer Goods we are looking for a Brand Manager for our TENA Brand for a Maternity Leave.
She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand.
Please not this is position is referred to a temporary contract of 12 months.
What You Will Do
Develop manage and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENAs leadership position.
Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances
Crafting and implementing comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective
Ensure accurate logistic forecast in line with products lifecycle market environment and strategy plan.
Keep track of market performance the competitive environment and customer feedback to continuously improve and adjust brand strategies.
One Team with M&S organization and proactively liaise and collaborate with other various functions including Sales Support Logistics Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans.
Assure rapid decision making always in respect of compliance to be reactive to market environment.
Who You Are
University degree in Business Management Marketing or similar
You own a previous experience in a marketing role background from the FMCG sector is a plus.
Experience in leading multiple projects at the same time
Experience in digital activities is required (email marketing content marketing & customer journey landing page CRM activities
Fluent in Italian and English
Application End Date:
26 mar 2025Job Requisition ID:
Essity250769Required Experience:
Manager
Employment Type
Full-Time
