Senior PR Specialist Chinese Speaker
Senior PR Specialist Chinese Speaker
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Job Description
About the role:
As a Senior PR Specialist you will be responsible for developing and executing integrated PR strategies serving as the primary liaison between European branches and headquarters. Through strategic communications you will enhance brand influence and drive sales growth while coordinating crossdepartmental resources.
Responsibility:
- Develop and execute integrated PR strategies to strengthen brand positioning in Europe and align with global objectives.
- Act as primary contact between Europe branches and HQ ensuring smooth communication and resource coordination.
- Manage government relations and public affairs leveraging established media and government contacts to support business objectives.
- Manage crisis communications and develop rapid response protocols for potential issues.
- Maintain good cooperative relationships with press media digital influencers etc.
- Organize and oversee media test drives and PR events collaborating with dealers and internal teams.
- Take on additional tasks and responsibilities as assigned by the senior management to support the companys growth objectives
Requirements:
- University Degree in Public Relations Corporate Communication Marketing or commercial disciplines.
- 5 years of PR experience in automotive industries (OEM or agency background preferred).
- Proven track record in media relations government affairs and crisis management.
- Fluent in written and spoken English and Chinese is mandatory.
- Excellent communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills. Resilient and open minded.
- Strong ability to work under pressure.
About BYD
BYD is a leading hightech multinational company based in Shenzhen China. It operates in four core fields of IT automotive new energy and rail transit and employs over 220000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zeroemission ecosystem.
BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including allelectric cars allelectric buses and allelectric forklift trucks.
Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team
Employment Type
Full Time
