Our client is a dynamic digital agency seeking to expand their marketing team with a CRM Manager that will lead their CRM strategy in the Turkish market.
Tasks
- Take full ownership of the Turkish market driving strategy and datadriven activations.
- Stay uptodate with Turkish trends hot topics and media particularly in football and gaming.
- Update and manage the Turkish web and mobile platforms ensuring accurate translations engaging content and relevant updates.
- Plan execute and report on quarterly and monthly marketing campaigns for our product verticals (Sport & Casino).
- Create compelling Turkish copywriting from scratch or adapt existing editorial concepts together with the TR content team.
- Develop schedule and implement CRM campaigns using Email SMS and TeleMarketing tools tailored to the Turkish market.
- Analyze campaign performance to refine strategies and improve engagement and activity.
- Conceptualize and deliver effective internal and external marketing promotions ensuring seamless .
- Collaborate with copywriters designers customer support and marketing managers to align campaigns with brand objectives.
- Maintain the Social Media strategy together with the Social Media team to grow and engage the Turkish audience.
- Analyze data from Email SMS and TeleMarketing campaigns to optimize future activations.
- Contribute ideas and recommendations to improve engagement and retention strategies.
- Foster constructive working relationships with team members across departments.
Requirements
- Bachelors degree in Marketing or similar preferred and/or 1 years experience CRM / Marketing
- In depth understanding of the Turkish culture and mentality
- Excellent written Turkish skills
- Knowledge about the Turkish online market including trends audience preferences and competitive landscape.
- Experience in dealing face to face with Customers
- The ability to work in an entrepreneurial fastpaced culture and innovative marketing team but also able to demonstrate an indepth understanding of core processes and principles.
- Ability to effectively manage multiple projects/tasks of varying complexities meet deadlines and work well under pressure.
- Native speaker Turkish
- Fluent in written/ spoken English
- Basic HTML knowledge will be considered a plus