As a CRM Content Manager you will be responsible for creating and managing compelling content for our Customer Relationship Management (CRM) initiatives.
Responsibilities
- Create and optimize content for CRM campaigns across multiple channels including email SMS push notifications and social media.
- Develop and implement content strategies to boost customer engagement and retention.
- Collaborate with CRM and design teams to align text and visuals for consistent messaging.
- Oversee content placement and management using CMS tools to ensure accuracy consistency and optimal user experience.
- Ensure brand consistency and maintain the desired tone of voice across all CRM communications.
- Monitor CRM trends and audience behavior applying insights to optimize content strategies.
- Maintain content calendars to ensure timely delivery of all CRM materials.
Qualifications :
- At least 1 year of experience in content management preferably in the iGaming industry (casino & betting) or related fields.
- English proficiency at B2 level or higher.
- Proven experience in writing marketing content for email SMS push notifications and social media.
- Basic understanding of the sports and gambling markets including audience specifics and trends.
- Familiarity with CMS tools and email automation tools.
- Basic proficiency in Figma or similar design collaboration tools.
- Strong analytical skills with experience in A/B testing and performance optimization.
- Excellent teamwork and communication skills with the ability to work effectively in crossfunctional teams.
- Knowledge of gambling regulations and responsible gaming practices is a plus.
- Basic knowledge of HTML/CSS is a plus.
Additional Information :
Our Benefit Cafeteria is Packed with Goodies:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- And yes even Massage!
Remote Work :
Yes
Employment Type :
Fulltime