Cadillac Curated Assistant Marketing Manager
Cadillac Curated Assistant Marketing Manager
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Job Description
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Warren Cadillac Tower three times per week at minimum.This job may be eligible for relocation benefits.
The Cadillac Curated program will bring ultra lux conciergeled client experiences and bespoke design opportunities to multiple vehicles in the Cadillac lineup. Were looking for a marketer with a passion for ultra lux brands and an eye for exceptional client experience to help promote build and execute the Cadillac Curated program.
This role will be the central point within marketing to identify and bring together all the processes materials and resources necessary to launch and support Cadillac Curated. You will function as an integral member on the Cadillac marketing team driving integration across all sales marketing design comms product and engineering initiatives. Youll be responsible for creating this VIP curated program including managing VIP client engagement creating ultra lux client experiences building all the processes and resources necessary to support the client journey driving integration with our dealers and sales teams defining extraordinary delivery and aftersales experiences and in turn elevating the Cadillac brand.
The ideal Cadillac Curated Assistant Marketing Manager candidate will be highly creative and innovative with ultra luxury experience. The role will heavily rely on a deep understanding of ultrahigh net worth client expectations a desire to create an exceptional client journey an innovative spirit and an understanding of how marketing channels client experiences and program elements can come together to delight Cadillac VIPs.
Key Responsibilities:
Collaborate with Cadillac Product Cadillac Design Program Management and more to refine the Cadillac Curated strategy and processes to bring the program to life
Be the Curated product marketing subject matter expert providing consistent leadership direction and support for each approved Curated program
Lead research to develop a deep understanding of the Curated target client and competitor offerings and recommend approaches to optimize our product offer client engagement approach and messaging
Drive the representation of the Cadillac curated program across each Cadillac channel including website social experiential and paid and earned media
Monitor and track progress on marketing initiatives working closely with teams across PDM social website and our agency partners
Lead and enable all workstreams to sell distribute and support Curated vehicles including developing the vehicle configurator client dashboard ordering system and delivery and aftersales processes
Develop and manage the curated client experience including the design process client communications templates playbooks gifts samples and talk tracks
Manage cross functional teams to establish timelines ensuring ontime delivery of projects
Foster strong partner relationships and hold weekly status meetings with product design engineering comms regional sales teams social web CRM etc.
Provide appropriate support to help other GM teams evaluate potential expansion and application of Curatedlike offers
Requirements:
Bachelors degree preferably marketing or a related field
5 years of product marketing or marketing Center Of Excellence (COE) functional experience
Proven working experience in project management
Additional Job Description
Skills and Abilities:
Ultra lux experience
Ability to work well in a complex team environment
Ability to work effectively with others
Ability to effectively manage multiple assignments and prioritization to meet deadlines
Ability to synthesize data into critical information
Ability to make/recognize effective tradeoff decisions that balance multiple considerations
Excellent oral and written communications skills
Highly developed presentation skills both in the development and delivery of presentation
Proven ability to use complex data to form indepth analytical insights
High level of expertise within Microsoft Office Suite specifically Excel and PowerPoint
Ability to occasionally work irregular hours
Ability to occasionally travel 1015 Domestically
GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer opportunities.GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Manager
Employment Type
Full-Time
