Market Insights Manager - NA Consumer

Description

Job Summary

The Market Insights organization exists to help drive business growth for HP by ensuring that our marketing and business strategy actions are grounded in a best in class understanding of our customers our markets and growth opportunities.

The Shopper Insights Manager will be a foundational partner for both the Print and PS marketing sales and category teams in NA and an enabler of market understanding responsible for converting indepth shopper and retail environment insights into category retail and customer strategies and recommendations. You will ensure that shopper insights are integrated into marketing plans and programs while supporting the crosscategories shopper insights agenda.

Additionally the role ensures research activities comply with ethical and legal guidelines contributes to complex projects and provides mentoring and guidance to lowerlevel employees.

Responsibilities

• Develop consumer selling stories using available data as well as the consumer segmentation framework as its data foundation.
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable growthoriented insights at a retail level.
• Curate an advanced level of social intelligence to uncover rich cultural trends snacking moments brand identity and leverage growth opportunities in the retail environment.
• Generate behaviorchanging insights and identify effective levers of engagement.
• Continuously optimize business support through data tracking and learning.
• Drive actionoriented insights GoToMarket communication and brand growth imperatives to marketing sales and category teams.
• Manage endtoend primary research projects with agencies coordinating the activities and contributions of all stakeholders to inform and support the definition of associated action plans developing a close engagement and partnership with them

Qualifications:

• Experience in using retailer/customer data shopper insights and analytics to inform marketing and retail customer plans.
• High proficiency in base business tools (Excel/PowerPoint) with expertise in visualization tools (e.g. Tableau or PowerBI).
• Indepth knowledge in analyzing and creating visualizations of large amounts of data.
• Experience in presenting to key internal and external stakeholders (retailer teams).
• Strong knowledge and usage of market segmentation models.
• Proven track record in persuasively influencing and aligning key customer needs and business stakeholders in a highly matrixed organization.
• Ability to partner well with sales marketing and external agencies.
• Passion for customers and a natural curiosity about what drives them in their decisionmaking process

Education & Experience Recommended

• Bachelors Degree required; MBA preferred.
• 7 years of marketing insights or research experience.
• Excellent communication storytelling and influencing skills.
• Experience in communicating and collaborating with business partners.
• Expert knowledge of marketing principles practices tactics and tools.
• Indepth knowledge of research vendor management agency practices and procedures.
• Thorough knowledge of research methodologies/practices.

Preferred Certifications
NA

Knowledge & Skills

• Ability to capture analyze and drive understanding of customer/market and to extrapolate future trends from current information.
• Excellent project management and organization skills.
• Thought Leadership

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.

The base pay range for this role is $110050 to $166150 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location jobrelated knowledge skills and experience.

Benefits:

HP offers a comprehensive benefits package for this position including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies including;

• 412 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave US benefits overview

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time with or without notice subject to applicable law.

Job

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