Senior Field Marketing Manager Financial Services

We are seeking a highly motivated and experienced individual to join ServiceNow as a Senior Field Marketing Manager Financial Services in Americas Enterprise Field Marketing.  In this role you will define and deliver a marketing plans activity and pipeline maturation for our AMS Financial Services teams.  You will work closely with internal stakeholders across Marketing and other functions to drive collaboration of deliverables across various teams including but not limited to website events social/paid media communications operations field programs webinars and manage external vendor relationships to effectively develop activate and measure your programs. The individual filling this role will have campaign and demand generation marketing experience with an understanding of industry focused programs strong project management skills be detailoriented and have expertise in and a passion for delivering amazing campaigns along the customers journey.

What you get to do in this role:

• Define and deliver the AMS FinServ industry marketing plan to drive demand and pipeline creation for the region.
• Partner with crossfunctional stakeholders and leaders to define effective AMS industry campaign plans leveraging key partners internal teams and third party vendors.
• Maintain a deep understanding of the customer journey and buyer personas to inform marketing strategies and tactics specific to an industry segment and in alignment with our broader marketing campaigns.
• Define and manage content creation or curation needs for integrated campaigns and drive collaboration of deliverables across various teams including website events social/paid media communications operations field programs webinars and more.
• Manage your marketing budget and ensure that all marketing activities are aligned with business objectives and roll up accurately to the AMS Financial Services Field Marketing overall budget expectations.
• Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting.
• Manage a clear cadence of reporting monitor program performance and identify areas for improvement; use datadriven insights to refine strategies and improve campaign outcomes.
• Stay informed about industry trends and best practices in demand generation.

Qualifications :

Experiences & Attributes:

• Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry. 

• 12 years experience in B2B marketing with a focus on demand generation and digital marketing; industry specific marketing experience strongly preferred.
• Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue; keen focus to demand funnel metrics and maturing pipeline.
• Creative thinker with the ability to develop innovative marketing campaigns.  Curiosity to pilot new approaches
• Solid ability to develop lead and execute integrated campaigns using industryleading frameworks such as Forrester/Sirius Decisions or ITSMA
• Experience working with global teams and external partners with a proven ability to build collaborative relationships.
• Resourceful selfstarter capable of setting strategy and then executing on it in depth.
• Must be adept at project management and exhibit operational excellence able to execute on multiple programs requiring crossfunctional stakeholder support.
• A passion for metrics and data to influence decisions with the curiosity to dive deeper and pivot based on data; experience using reporting and dashboard tools preferably Tableau.
• Knowledge of digital marketing trends and tools and how best to strategically apply for success in a campaign.
• Exceptional team player with precise and effective written and verbal communication skills
• Experience with Marketing Automation preferably Marketo; handson experience not required.
• Selfstarter with high energy can do personality and desire to thrive in a fastpaced growth environment.

Education:   A bachelors degree in marketing business or related field.  

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

For positions in this location we offer a base pay of $137500 $240700 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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