Senior Social Media Manager
Posted on :
29-03-2025
Employer Active
1 Vacancy
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Job Description
As a Senior Social Media Manager you will lead the strategic planning and performance of social media campaigns across multiple client portfolios. You will be the goto expert for developing culturally relevant content and engagement strategies that resonate with diverse Middle Eastern audiences. You ll manage a team of community managers and collaborate closely with Content Creator Performance Analysts account leads creatives and paid media specialists.
Strategy & Planning
- Develop and implement comprehensive social media strategies aligned with clients business objectives and regional market trends.
- Lead content planning across platforms such as Instagram TikTok Snapchat Twitter/X YouTube Facebook and LinkedIn.
- Conduct competitor analysis and audience research specific to Middle Eastern markets.
Client Management
- Serve as the senior point of contact for key clients across sectors such as F&B fashion entertainment and government.
- Present campaign plans reports and performance insights with confidence and clarity.
Content Oversight
- Guide the creative direction of social content ensuring cultural sensitivity and brand alignment.
- Approve content calendars ensuring tone visuals and messaging are effective and locally resonant.
- Collaborate with creators and influencers from the region to deliver engaging campaigns.
Team Leadership
- Manage and mentor a growing social media team fostering a collaborative and highperformance culture.
- Oversee workload distribution feedback loops and professional development plans.
Performance & Reporting
- Monitor KPIs and social media analytics tools to track performance and optimize results.
- Translate data into actionable insights for continuous improvement.
Crisis & Community Management Support
- Guide the team in sensitive scenarios including realtime response planning during crisis moments.
- Provide oversight on tone of voice and moderation strategies in line with local culture.
Requirements
- 68 years of experience in social media with at least 2 years in a senior or lead
role within an agency environment - Proven track record of leading successful regional campaigns for Middle
Eastern audiences - Deep understanding of social media platforms trends and algorithms
- Strong grasp of Arabic and English content strategy
- Culturally attuned and aware of sensitivities in Gulf and wider MENA markets
- Strong leadership presentation and stakeholder management skills
- Expertise in analytics tools (e.g. Sprinklr Social bakers Meltwater Meta
Business Suite) - Experience managing influencer collaborations and digital partnerships
- Ability to balance creativity with dataled decisions
- High attention to detail organized and deadlinedriven
Employment Type
Full Time
Key Skills
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