Senior Regional Social Manager
Senior Regional Social Manager
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$ 50000 - 60000
1 Vacancy
Job Description
Job Title: Senior Regional Social Manager
Location: Metro Detroit
Requirement: This position requires a Video Cover Letter be emailed to - no applicants without this will move to the interview process. Camera presence how you hook and who you are on screen is a large portion of this position.
Compensation: $45k-$60k/year based on experience (Cover Letter Video Quality - show us what youre made of :)).
Position Overview:
Disc Replay is seeking a creative energetic and highly organized Senior Regional Social Manager to lead the execution of our national social media presence while also supporting local store content. This role will manage Disc Replays national social accounts across platforms including Facebook Instagram TikTok and YouTube while also producing content for select individual store locations and collaborating with other Regional Social Media Managers to ensure a consistent cohesive brand ecosystem across all markets.
The ideal candidate is a skilled content creator social media guru and on-camera personality who thrives in a fast-paced retail environment and has a passion for gaming collectibles and pop culture.
Key Responsibilities:
National Account Management
- Plan create and post engaging content for Disc Replays national social media channels (Meta TikTok YouTube Shorts).
- Develop and maintain a strategic content calendar tied to marketing campaigns seasonal events and store promotions.
- Serve as an on-camera personality for brand videos product spotlights and social content when appropriate.
Local Store Content Production
- Create content for select individual store locations to support local marketing efforts promotions and events.
- Capture in-store video/photo content
Cross-Team Collaboration
- Collaborate with the Regional Social Media Managers to guide content creation for other stores and ensure alignment with the national brand strategy.
- Share best practices content ideas and template assets to maintain a consistent look tone and feel across all locations.
Community Engagement
- Monitor and respond to comments DMs and brand mentions across national and local accounts.
- Foster an inclusive and engaging social media community that reflects Disc Replays values and personality.
Performance Tracking
- Track and report on key social metrics (engagement reach follower growth) for both national and local campaigns.
- Offer insights and recommendations for content optimization.
Qualifications:
- 35 years of social media management experience preferably in retail gaming entertainment or lifestyle brands
- Strong video production editing and storytelling skills (Reels TikTok YouTube Shorts)
- Comfortable and confident appearing on-camera and representing the brand in a public-facing role
- Working knowledge of social media management tools (e.g. Meta Business Suite Sprout etc.)
- Strong collaboration and communication skills to work across multiple store teams and leadership levels
- Passion for gaming pop culture collectibles or retro media is highly preferred
- Basic graphic design skills (Canva Adobe Suite) are a plus
Success in This Role Means:
- Consistent growth in engagement and followers across both national and local social channels
- Strong pipeline of high-quality brand-aligned video and photo content
- A connected and consistent social media presence across all Disc Replay store locations
- Increased store traffic and brand awareness driven by social media initiatives
Required Experience:
Manager
Employment Type
Full-Time
