AM-Customer Retention Management
AM-Customer Retention Management
Posted on :
28-03-2025
Employer Active
1 Vacancy
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Job Description
About the Role:
- Engagement & Conversion Rates across CRM Channels
- Customer Retention & Repeat Purchase Rates
- Churn Prevention & Customer Resurrection Metrics
- CRM Campaign Performance & ROI
- Growth in contribution of RedTab Loyalty Program to overall business
- Effectiveness of Customer Segmentation & Personalization
- Plan execute and optimize multichannel CRM campaigns to boost customer engagement and ROI.
- Use customer data and tools like CleverTap to create targeted segments and automate personalized journeys.
- Analyze campaign performance and customer behavior to refine strategies and improve results.
- Ensure a seamless personalized experience across all CRM touchpoints to enhance customer loyalty.
- Collaborate with crossfunctional teams to align CRM efforts with business and marketing objectives.
About you:
-
Bachelors Business/Engineering/Statistics. MBA (not a must but will be good to have)
- 57 years of experience in CRM Lifecycle Marketing or Loyalty Management preferably in Fashion Retail or D2C Ecommerce.
- Handson experience with CRM tools like CleverTap MoEngage Netcore or similar platforms.
- Strong understanding of customer segmentation retention strategies and churn prevention.
- Experience in conceptualizing and executing reports and dashboards
- Experience in running multichannel campaigns across Email SMS WhatsApp and Push Notifications.
Employment Type
Full Time
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