Email Marketing Specialist
Email Marketing Specialist
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Job Description
To perform this job successfully an individual must be able to perform each essential duty and responsibility satisfactorily. Additionally the person must possess and adhere to the following core company values:
- Integrity
- Passion
- Work Ethic
The Email Marketing Specialist will support the companywide database marketing efforts both in strategy and . S/he will manage the daytoday operations of a variety of email campaigns enewsletters optin strategy and other areas of our expanding email marketing plans. Requires good analytical skills to filter prioritize and/or consolidate requests.
Essential Duties and Responsibilities
- Execute email marketing best practices
- Build edit and update email templates within Salesforce Marketing Cloud (SFMC)
- Create the strategic vision of journeys or ad hoc campaigns including lead generation revenue campaigns informational sends etc.
- QA (review) and deploy email campaigns or journeys using SFMC
- Collaborate with marketing managers designers copywriters and project managers to see the project through the process deployment and analysis
- Provide reporting on email campaigns
- Continuously build upon previous success to learn and drive additional revenue (including A/B testing personalization etc.
- Maintain the email send calendar and meet deadlines for target launch dates
- Performs other duties as assigned
Qualifications :
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
- Bachelors degree in Marketing or a related field is preferred with a minimum of 1 2 years of experience in email marketing or an equivalent combination of education training and experience.
- Knowledge of CANSPAM CCPA and GDPR email regulations
- Experience with Salesforce Marketing Cloud is preferred
- Experience with SQL
- Familiarity with HTML and AMPscript
- Experience in the Hospitality/Tourism industry is preferred
- Strong organizational time management and prioritization skills
- Excellent communication skills both verbal and written
- Ability to thrive in a dynamic fastpaced work environment
- Ability to problem solve and pay meticulous attention to detail
- Adept at multitasking
- Ability to work inoffice in a Monday through Friday schedule
Additional Information :
Why Westgate
- Comprehensive health benefits medical dental and vision
- Paid Time Off (PTO) vacation sick and personal
- Paid Holidays
- 401K with generous company match
- Get access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy and parental leave and adoption assistance
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life Disability Accident Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Member (i.e. hotels cruise resorts restaurants entertainment etc.
- Advancement & development opportunities
- Community Involvement Programs
Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other protected status under federal state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process please email with the job title and the location of the position for which you are applying.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
