Reports directly to the Director of SEO and is responsible for leading a holistic SEOfirst content strategy aligned with digital marketing and business goals ensuring strong search visibility through highquality content leading a highperforming team driving crossfunctional collaboration applying content marketing best practices and leveraging generative AI to boost content creation and performance.
What youll be doing:
Strategic Leadership & Team Management
- Defines and drives the overall SEO vision and roadmap in alignment with business objectives.
- Leads and mentors a team of SEO Content professionals providing guidance setting performance expectations and fostering professional growth.
- Champions crossfunctional collaboration ensuring SEO best practices are seamlessly integrated into content marketing UX development and digital merchandising efforts.
- Develops and communicates a structured framework for ongoing education and innovation in order to keep ahead of the ever changing landscape.
Holistic SEO & Content Strategy
- Develops a robust SEO Content strategy that enhances brand visibility and user engagement.
- Oversees the development of highquality searchoptimized content that aligns with user intent and business priorities.
- Integrates generative AI tools and technology into the content creation process to drive efficiency scalability and innovation.
- Guides the creation of evergreen and campaignbased content strategies that support organic growth across multiple channels.
- Ensures content aligns with audience segmentation brand voice and conversion goals.
Advanced SEO Expertise & Technical Optimization
- Maintains expertlevel knowledge of SEO best practices and industry trends.
- Leads SEO initiatives for largescale content updates redesigns and optimizations.
- Collaborates with various cross teams such as UX Ecommerce and Marketing and Social Media to ensure SEO is a core component accounted for.
DataDriven Decision Making
- Utilizes a range of analytical tools to measure performance user engagement and ROI.
- Establishes and tracks key performance indicators (KPIs) to inform strategic decisionmaking.
- Drives experimentation and A/B testing initiatives to continuously refine strategies and improve outcomes.
SEO Tools Innovation & AI
- Integrates AIpowered content optimization tools to enhance productivity and content effectiveness.
- Facilitates the education of the team on emerging trends such as voice search AIdriven search experiences and structured data advancements.
- Collaborates with partners to explore opportunities for Generative Ai applications in search optimization.
Organizational Development & Stakeholder Engagement
- Builds strong relationships with internal stakeholders to embed SEO best practices across functions/channels.
- Represents the SEO function in leadership meetings presenting insights and strategic recommendations.
- Advocates for continuous learning attending industry conferences and fostering a culture of experimentation. Support any other projects that may be assigned from time to time by other Company officers.
- Ensures the harmonious relationship between the Companys officers and coemployees in carrying out the job assigned.
- Maintains timely attendance for scheduled work hours and meetings with appropriate preparation to meet work and meeting objectives.
Other Duties and Responsibilities
Performs other duties that may be assigned from time to time.
What were looking for:
- Bachelors Degree in Marketing Digital Strategy or any related business management course. Preferably with masters degree/units.
- Minimum of eight 8 years of experience in SEO or digital content creation with at least five 5 years in a managerial or senior leadership role.
- Proven experience in developing and executing largescale SEO or Content strategies.
- Strong understanding of SEO content marketing and the digital landscape.
- Experience in leveraging AIdriven content creation and SEO automation tools.
- Proficiency in SEO and Content Creation tools
- Understanding and experience of working with HTML CMS JavaScript and their impact on SEO.
- Demonstrated ability to collaborate across functions and influence stakeholders at all levels.
- A problemsolving mindset.
- Exceptional leadership communication and strategic thinking abilities.
Location: The SEO Content Manager position is a remote working position for Balsam International Unlimited Company Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila Bataan Batangas Bulacan Cavite Laguna Pampanga Rizal and Tarlac areas only.
Our musthaves:
- Must attend occasional inperson meetings.
- Must have a fast reliable DSL Fiber or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.
Note: A submission of your online portfolio will also be part of the recruitment process.
Status: This is a fulltime permanent position with benefits.
Hardware Provision: Companyissued Laptop will be provided on your first day.
At Balsam International we strive to offer a competitive compensation and benefits package. For permanent fulltime team members this includes:
- Governmentmandated Benefits (SSS PAGIBIG PhilHealth)
- 13th Month Pay
- Paid Leaves. We use time off to rest go on vacation or just sleep in! Our paid time off is flexible to our needs.
- Internet Subsidy. With internet allowance we are set up for success.
- Healthcare Coverage 2 dependents). We worry less about rising medical costs with flexible quality healthcare benefits.
- Maternity Paternity and Solo Parent Benefit. We make sure parents are supported while they navigate work and family life.
- Continuous Learning and Professional Development Benefit. Our professional and personal development are fully supported. Whether it be online courses workshops or books!
- Mental Health Support. We manage work and lifes challenges through Mental Health Day breaks 24/7 professional counselling and curated webinars.
- Company Incentive. An additional cashbased perk for all our Brandits based on companys performance.
- Meeting and Team Building Allowance. Happy tummies make our meetings more fun and productive!
- Shutdown Week. We can spend more time on things that matter with an additional oneweek paid time off on top of paid leaves.
- Volunteer Time Off. With two paid days off we are able to volunteer for advocacies we believe in.
- Bereavement Leave. We get additional paid leaves when a loved one passes to grieve and provide immediate support to our families.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Fulltime