Marketing Manager Social Media
Marketing Manager Social Media
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Salary Not Disclosed
1 Vacancy
Job Description
If youre a fan of McDonalds not just for our fries or hash browns but for our groundbreaking cultureled brand campaigns you likely took notice of our Chicken Big Mac Twitch series with the biggest streamer in the world Kai Cenat or the return of the McRib to usher in the holiday season. If youve ever thought to yourself Wow I would love to be a part of the team crafting this work and showing up on social in neverbeendonebefore ways this is the job for you.
In this role you not only get to develop socialforward campaigns for the biggest brand in culture but you also get to say youre one of the people running the McDonalds social account. Yes that means you will get to read 675 comments about the snack wraps every single day but it also means youll craft social strategies and content that compel our fans to share in their DMs talk about in their group chats and get copied by the industry.
Specifically were looking for someone to lead the charge on social strategy for some of our biggest campaigns and programs. Someone who knows social and gets the modern diverse customer not only how they consume social content but also whats important to them. Someone who isnt just familiar with these cultural nuances but is ready to translate that knowledge into fresh thinking that elevates our social strategy and pushes the brand towards groundbreaking ideas that resonate with every audience segment.
Every day you will serve as a creative catalyst for tactics that inspire brand love promote inclusion and elevate the role of McDonalds in culture and get to partner with awardwinning creative and social agency teams to produce breakthrough bestinclass creative ideas.
The perfect candidate is someone who believes that comfort is the enemy of progress and poses the creative courage to test fail fast and succeed faster.
Key Responsibilities
- You will oversee the social strategy and creative for some of our most important campaigns spanning multicultural digital and valueoriented initiatives.
- Your main responsibilities will be:
- Serve as the social expert within our campaign IAT
- Craft breakthrough social strategy and content for our PRled activations and campaigns with an acute eye for cultural nuances
- Advocate for creative excellence and courageously push our crossfunctional team to innovate across new platforms tap into new subcultures and be first to market
- Work crossfunctionally with creative agencies to craft fanfueled creative platforms and adaptations for multicultural audiences
- Collaborate with crossfunctional partners across Brand & Content Communications Digital and Consumer Insights to align tactics to program and business goals
- Lead the charge on the ongoing measurement of socials business impact and evaluation of social engagement for future application
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $98140$125130 per year
The above represents the expected salary range for this job requisition. Ultimately in determining your pay we may also consider your experience and other jobrelated factors.
Qualifications :
- You know social media
- You have experience in multicultural marketing
- You have a gut instinct on whats shareworthy
- You can interpret data into meaningful insights
- You care about the difference between having something to say and having to say something
- You have at least one of these plus :
- Sprinklr and Talkwalker expertise is a plus
- Paid & Earned media experience is a plus
- Marketing for brands is a plus
- Working with agencies is a plus
- Speaking a second language is a plus
- Content creation is a plus
Additional Information :
Benefits eligible: This position offers health and welfare benefits a 401(k) plan adoption assistance program educational assistance program flexible ways of working and time off policies (including sick leave parental leave and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonalds longterm incentive plan.
McDonalds is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feelgood moments for everyone. McDonalds provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process please contact . Reasonable accommodations will be determined on a casebycase basis.
McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex sex stereotyping pregnancy (including pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) race color religion ancestry or national origin age disability status medical condition marital status sexual orientation gender gender identity gender expression transgender status protected military or veteran status citizenship status genetic information or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
