CRM Automation Specialist
CRM Automation Specialist
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Job Description
We Cafeyn Group
With 15 years of existence Cafeyn Group is a multibrand company composed of Cafeyn Blendle MiLibris and KidJo and based in France Netherlands UK Canada and Morocco. With almost 140 employees we propose a media experience through different products.
We want to achieve strong business performance across the Cafeyn Group through organic growth diversified revenue streams and sustainable profitability. New opportunities are continuously sought by investment both within and outside of the business.
We deliver highvalue highfocus and forwardthinking premium infotainment (information & entertainment content) services to our partners and customers with personalised and relevant information to entertain and educate our audience broadening their perspective and making them more knowledgeable.
Responsibilities:
- CRM Campaign & Automation:
Develop and implement effective customer engagement and retention strategies.
Segment customer databases accurately to enable highly targeted CRM campaigns.
Build deploy and manage automated multichannel campaigns (Email Push Notifications InApp Messages Content Cards).
Optimize campaigns continuously to improve user engagement and conversion rates.
Collaborate closely with CRM Design Data Copywriting and Technical teams to ensure seamless and alignment.
Conduct comprehensive A/B testing to drive datainformed improvements and iterative enhancements.
Stay informed of the latest CRM trends digital marketing strategies and industry best practices.
Adapt campaigns to target audiences across market segments (b2c b2b2c b2b) countries (France UK The Netherlands Canada Spain Italy) and products (Cafeyn Blendle ePresse Mangas and Kidjo).
- Data & Performance Tracking:
Monitor analyze and report CRM performance metrics and KPIs regularly.
Refine messaging strategies and automation workflows based on customer insights and behavioral data.
Work collaboratively with the Data team to ensure the accuracy and integrity of CRM data.
Ensure compliance with data privacy regulations particularly GDPR.
Required Skills:
- CRM & Marketing Automation:
Expertlevel experience with CRM tools and marketing automation platforms (Braze and Hubspot preferred).
Proven track record of managing and optimizing CRM campaigns across various channels (Email Push InApp Content Cards) products and countries
Demonstrated ability to design build test and refine automated customer journeys and workflows.
- Data & Performance Analysis:
Strong analytical skills to monitor interpret and optimize CRM performance based on KPIs.
Experience in customer segmentation lifecycle marketing and behavioral targeting.
- Technical Proficiency:
Solid skills in HTML/CSS and advanced message personalization techniques.
Proficient with A/B testing methodologies and campaign optimization.
Familiarity with data structures API integrations and data exchange between CRM platforms and external systems (desirable).
- Project & Stakeholder Management:
Excellent organizational and project management skills capable of prioritizing and simultaneously managing multiple initiatives.
Effective collaboration skills across crossfunctional teams including CRM Design Data Copywriting and Tech.
Detailoriented mindset with proactive problemsolving capabilities.
- Communication & Language:
Fluent in English (both written and verbal).
Ability to clearly articulate complex CRM insights datadriven recommendations and technical concepts to nontechnical stakeholders.
Our Perks and whats Included
ClassPass subscription for any sports addict or a wellness moment
Flexible remotework policy: 2 days at the offices / 3 remotes per week you can still come more if you want to.
Work from any of our office 4 weeks/year
VIP access to Cafeyn app
Health Insurance 60 paid by Cafeyn in France)
Lunch voucher 60 of 9e paid by Cafeyn in France)
CSE in France
Our internal Tools
Slack for internal communication
Confluence for shared information and documents
Google meets for virtual meetings (all meetings are recorded and archived)
And many others
Our Rituals
Congrats Slack channel where we celebrate appreciation win and anniversary
Allhands meetings where we share business updates and strategy in total transparency
We promote monthly events where we join seminars team building/offsite sportive & team events
We believe that equality and diversity make us a better company and community. You dont have to match all the requirements if you feel this offer could be a great opportunity for you reach out anyways! We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.
Employment Type
Full Time
