Social media
Social media
Posted on :
26-03-2025
Employer Active
1 Vacancy
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Job Description
Social Media Specialist creates and manages engaging content implements social media strategies interacts with audiences and analyzes performance to achieve marketing goals often across platforms like Facebook Instagram and Twitter.
Heres a more detailed breakdown of a Social Media Specialist job description:
Key Responsibilities:
Content Creation and Management:
Develop and execute social media strategies to promote brand awareness and engagement.
Create and curate engaging content (text images videos) for various platforms.
Maintain a consistent brand voice and messaging across all social media channels.
Schedule and publish content using editorial calendars and social media management tools.
Community Engagement:
Monitor social media channels for mentions comments and messages.
Respond to inquiries comments and feedback in a timely and professional manner.
Foster a positive and engaging online community around the brand.
Identify and engage with relevant influencers and thought leaders.
Social Media Analytics and Reporting:
Track and analyze key social media metrics (engagement reach website traffic).
Identify trends and insights to optimize social media strategies.
Prepare reports and presentations to communicate performance data and recommendations.
Other Duties:
Stay uptodate with the latest social media trends and best practices.
Collaborate with other marketing and sales teams to align social media efforts with overall business goals.
May be involved in paid social media advertising campaigns.
May assist with customer service inquiries through social media channels.
Skills and Qualifications:
Strong Communication Skills: Excellent written and verbal communication skills are essential for creating engaging content and interacting with audiences.
Content Creation Skills: Ability to develop creative and compelling content that resonates with the target audience.
Social Media Platform Knowledge: Familiarity with various social media platforms (Facebook Instagram Twitter LinkedIn etc. and their best practices.
Analytical Skills: Ability to track analyze and interpret social media data to identify trends and optimize strategies.
Organizational Skills: Ability to manage multiple social media channels and tasks efficiently.
ProblemSolving Skills: Ability to identify and resolve social media issues or challenges.
Interpersonal Skills: Ability to build relationships and engage with online communities.
Understanding of SEO and Web Traffic Metrics: Familiarity with search engine optimization (SEO) and web traffic metrics is a plus.
Proficiency in Social Media Management Tools: Experience with social media management platforms (e.g. Hootsuite Buffer Sprout Social) is a plus.
Employment Type
Full Time
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