XTN-5A3B143

As a Performance Marketer with a specialization in social media you will be responsible for developing and executing strategies to optimize our online presence increase brand awareness and drive conversions through various social media channels. You will collaborate closely with the content creation team to create engaging content analyze performance metrics and implement datadriven tactics to achieve our marketing objectives.

This position is ONSITE only.

• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves

• Digital Performance Campaign
  • Monitor and analyze key performance metrics using tools such as Google Analytics Meta Ads Insights and social media management platforms. Generate regular reports to evaluate the effectiveness of social media efforts and identify areas for improvement. Make datadriven and strategic recommendations to optimize performance and drive results.
• Paid Ads Implementation
  • Plan execute and monitor social media advertising campaigns across various platforms such as Facebook Instagram LinkedIn TikTok and Google. Optimize campaigns for key metrics such as reach engagement clicks conversions and return on ad spend (ROAS) and conduct A/B testing to improve effectiveness.
• Social Media Strategy Development
  
  • Develop comprehensive social media strategies aligned with overall marketing objectives including audience targeting content planning campaign optimization and budget allocation.
• Client Management
  • Assist in achieving the client’s business goal through the development of comprehensive paid campaign strategies including but not limited to ad creation data analysis and research and formulate recommendations based on data insights.
• Industry Research
  • Stay abreast of emerging trends best practices and innovations in social media marketing. Continuously evaluate new tools technologies and platforms to enhance our digital marketing efforts and maintain a competitive edge. Research updates on algorithm changes across social media platforms to ensure compliance and maximize campaign performance.
• Team Collaboration
  • Collaborate crossfunctionally with internal teams such as content creators designers editors and account managers to align marketing initiatives with overall business goals.

• Bachelors degree in Marketing Advertising Communications or related field.
• Proven experience (at least 2 years) in performance marketing with a focus on social media advertising.
• Strong understanding of social media platforms algorithms and advertising tools (Facebook Ads Manager Google Ads etc..
• Proficiency in data analysis and reporting tools such as Google Analytics Facebook Analytics etc.
• Excellent analytical skills with the ability to interpret complex data and draw actionable insights.
• Creative mindset with the ability to generate innovative ideas for ad creatives and campaign strategies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Detailoriented with a focus on accuracy and performance optimization.
• Certifications in social media marketing and digital advertising (e.g. Facebook Blueprint Google Ads Certification) are a plus.

• Language: Fluent/Native speaker in English (written and spoken)
• Familiarity & interest in US popculture