Growth Marketing Senior Specialist SEM
Growth Marketing Senior Specialist SEM
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Job Description
A home is the biggest investment most people make and yet it doesnt come with a manual. Thats why were building the only app homeowners need to effortlessly manage their homes knowing what to do when to do it and who to hire. With Thumbtack millions of people care for what matters most and pros earn billions of dollars through our platform. And as one of the fastestgrowing companies in a $600B industry we must be doing something right.
We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies helps small businesses grow and brings homeowners peace of mind. Were seeking people who continually put our purpose first: advocating for pros and customers embracing change and choosing teamwork every day.
At Thumbtack were creating a new era of home care. If making an impact and the chance to do good inspires you join us. Imagine what well build together.
Thumbtack by the Numbers
- Available nationwide in every U.S. county
- Over 85 million projects started on Thumbtack
- More than 11 million 5star reviews and counting
- Pros earn billions on our platform
- 1000 employees
- $3.2 billion valuation (June 2021
About the Growth Marketing Team
Were a team of digital marketers that create engaging campaigns across channels and we work closely with crossfunctional partners (Brand Product Engineering and Data Science) to drive growth on both sides of Thumbtacks marketplace. We are nimble and innovative and our teams mission is to help customers solve their home care needs by discovering and using Thumbtacks platform.
About the Role
As Thumbtack strives to build a branded destination for home management services we need to meet new customers where they are. The Growth Marketing SEM Specialist will support Thumbtacks efforts to capture customer demand for local services while working with Analytics to calculate lifetime value targets partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale and collaborating with the larger Growth Marketing team to build effective fullfunnel marketing programs.
Responsibilities
- Execute & improve Thumbtacks paid search strategy identifying new opportunities for customer and pro growth
- Manage optimize and grow the SEM program across Google and Microsoft adhering to KPIs
- Develop experimentation roadmap for ad copy keywords bidding and more
- Partner with crossfunctional data science analytics and engineering teams to build automation and scalable tools
- Own the tracking attribution and measurement of performance metrics (iROAS incrementality lift etc. using a combination of inhouse and thirdparty data
What youll need
If you dont think you meet all of the criteria below but still are interested in the job please apply. Nobody checks every box and were looking for someone excited to join the team.
- 25 years experience in paid digital advertising at least 2 years hands on keywboard SEM management with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
- Demonstrated experience improving performance of SEM campaigns through testing optimization automation and creative
- Ability to manage relationships with a large portfolio of ad vendors and partners
- Ability to define and execute on a 612 month roadmap with aggressive milestones
- Strong data analytics skills (pivot tables vlookups basic modeling)
Bonus points if you have
- Experience with mobile app acquisition (Google Universal App campaigns Apple Search Ads)
- Experience with Search Engine Optimization (SEO)
- Experience with TROAS LTV bidding
- Experience with other digital marketing channels
- Experience in a high growth tech company and/or twosided marketplace app/company
- Ability to thrive in ambiguity combined with bigpicture thinking and exceptional problem solving skills
Thumbtack is a virtualfirst company meaning you can live and work from any one of our approved locations across the United States Canada or the Philippines. Learn more about our virtualfirst working model here.
#LIRemote
- Virtualfirst working model coupled with inperson events
- 20 companywide holidays including a weeklong endofyear company shutdown
- Library (optional use collaboration & connection hub) in San Francisco
- WiFi reimbursements
- Cell phone reimbursements (North America)
- Employee Assistance Program for mental health and wellbeing
Learn More About Us
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact: .
If you are a California resident please review information regarding your rights under California privacy laws contained in Thumbtacks Privacy policy available at https://www.thumbtack/privacy/ .
Required Experience:
Senior IC
Employment Type
Full Time
