Customer Marketing Specialist German Market
Customer Marketing Specialist German Market
Posted on :
25-03-2025
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1 Vacancy
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Job Description
Hello!We are looking for an allaround handson marketing specialist to join the Customer Marketing team and rock campaigns to boost customer retention and expansion in the **German Market. We are looking for a midsenior profile with preferably with experience in the B2B SaaS realm. If you are a multidisciplinary person capable of defining and executing strategies across multiple channels and you are looking for an opportunity to own business impact of our customer portfolio in your market keep reading! ****Your Mission Should You Choose to Accept:
- Impact the customer product expansion results for the German Market with the creation of qualified upsell opportunities and the improvement of conversion to won.
- Strengthen our clients sense of belonging to Factorial in a market where our brand is not so well recognized and where there are other strong local players.
- Effectively communicate our clients stories through success stories in various formats or creative collaborations.
- Plan and organize customer marketing campaigns for the German market. You will both adapt global strategies and come up with marketspecific proposals to boost results taking into account the local scenario and product fit. This implies an excellent coordination of tasks deadlines and stakeholders.
- Research and collect customer data including interviews to have a better understanding of our target audience in the German Market.
- Maintain excellent communication with other marketbased teams Account Managers Product Marketing or Demand Generation among others to research valuable information and give visibility to the teams projects.
- Actively participate in proposing opportunities for the team and constructing our roadmap.
**Youre a great fit if you
- **Are an allround marketing specialist who is opened to lead all sort of initiatives and channels webinars email marketing brand campaigns events
- **Pro at defining email marketing strategies and creating the necessary content in email marketing tools knowing your way around HubSpot is a big plus!
- **Are a planning mastermind and can independently plan campaigns endtoend defining KPIs and measuring results.
- **Are happy to roll up your sleeves. You enjoy the daytoday responsibilities and dont mind getting your hands dirty with smaller tasks in order to make things happen.
- **Are enthusiastic about coming up with new ideas and can participate in actions with which we achieve a woah effect with our customers.
- **You are good at teamwork are assertive and you dont hesitate to speak up your mind crossteam collaboration is not always easy but you are ready to make it work!
- **Are a great communicator mastering content in different formats without losing sight of conversion goals.
- **Are a bit of a geek. You know we are a software company so technology is our thing! Proven experience with emailing analytics or CRM tools among others is expected.
- **Are Fluent in English and German (both written and spoken)!**What is Customer Marketing at FactorialThe **Customer Marketing team at Factorial drives campaigns to build lasting profitable customer relationships and maintains a consistent brand identity across all communications. Their focus areas include **product expansion by promoting relevant new products **enhancing product usage with helpful resources and **communitybuilding to foster loyalty. Collaborating with Customer Experience and Product teams Customer Marketing identifies and leverages opportunities to enhance the customer journey and amplify impact across departments. The team is led by **Paula del Arroyo former member of the demand generation team at Factorial who is looking for talent to build a Customer Marketing dreamteam where you will also work with **Mara Arias (versatile and always ready to learn); **Camila Da Cunha (our product news guru and Notion master); and **Michela Zancarli (pushing for the most creative initiatives of the team).**Perks of being part of our team We care about people and we also offer a lot of benefits for employees:
- High growth multicultural and friendly environment
- Alan private health insurance
- Healthy life with Gympass(Gyms pools outdoor classes)
- Save expenses with Cobee
- Language classes with Yolk Academy
- Breakfast in the office and organic fruit
- Nora and Apetit discounts
- Free caffeine and theine
- Pet Friendly**About Us **Factorial is an **allinone HR Software fastgrowing company founded in **2016. Our mission is to help **SMEs automate HR workflows centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries it has built a super diverse and multicultural team of over **900 people in Barcelona Brazil Mexico and US offices. Our Values
- **We own it: We take responsibility for every project. We make decisions not excuses.
- **We learn and teach: Were dedicated to learning something new every day and above all share it.
- **We partner: Every decision is a team decision. We trust each other.
- **We grow fast: We act fast. We think that the worst mistake is not learning from them.Wanna learn more about us Check our website!
Employment Type
Full Time
Key Skills
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