Manager Digital Marketing CRM Content

Position Title: Manager Digital Marketing & CRM Content
Department: Marketing
Position Band: Manager (Global Grade 4
Reports to: Senior Manager Digital Strategy
Type of Position: Fulltime

The Opportunity

Were seeking a Manager Digital Marketing & CRM Content based in Toronto ON to shape the CRM and ownedchannel experience for McDonalds Canada. Reporting to the Senior Manager Digital Strategy the Manager will oversee and work collaboratively across the organization to deliver bestinclass CRM creative and communications that deliver against our business goals.

Who you are
You are an innovative thinker who has a passion for CRM content marketing digital marketing and personalized experiences. You thrive in a collaborative team environment and enjoy building productive work relationships with internal and external teams. You have strong leadership skills to move the business forward and make an impact on strategic initiatives. Youre committed to results and you use your communication and organizational skills to effectively support the team in a fastpaced and agile environment. 

Whats in it for you
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

Principal Accountabilities:

In addition to following McDonalds policies and procedures principal accountabilities include but are not limited to:

• Multichannel Marketing Campaigns: Leads the activation and implementation of marketing campaigns to drive app acquisition and engagement; working collaboratively with internal crossfunctional teams external agency partners and leveraging consumer/business insights to grow app and loyalty acquisition and engagement.
• MyMcDonalds Rewards Program Communications: Leads the development and ongoing optimizations of the marketing communications for the MyMcDonalds Rewards program and McDonalds app to communicate program value benefits and features to new and existing users across paid and owned channels.
• Media Program Management: Leads the activation and optimization of alwayson paid media programs for MyMcDonalds Rewards and McDonalds app across paid digital social OLV OOH programmatic and display.
• CRM & Owned Digital Channels Mapping: works with the consultant of Digital & Owned Content and agency partners to implement and optimize content strategy across owned digital channels including email push web and app to ensure seamless customerjourney experiences; this includes drawing insights to define key audiences and segments for optimal targeting to deliver against business goals/KPIs

Qualifications :

• Bachelors degree in Business Marketing Communications or a related field.
• 5 years of experience leading CRM and marketing campaigns across both paid and owned channels.
• Working experience in delivering relevant targeted marketing and / or CRM programs; demonstrated success in leveraging CRM campaigns to deliver against business KPIs
• Knowledge of bestinclass CRM campaigns and content marketing bestpractices
• Working knowledge of CRM MarTech and AdTech platform; inplatform experience is a plus.
• Obsession with all things digital and CRM with an innovative attitude and an aptitude for staying on top of trends.
• Proven leadership skills with experience in project management and in leading crossfunctional programs.

Proactive approach with ability to be selfdirected to lead marketing program implementation independently.

Additional Information :

McDonalds Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a longstanding policy of providing fair equitable and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request. 

Remote Work :

No

Employment Type :

Fulltime