Product Marketing Specialist
Product Marketing Specialist
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Job Description
Join TheFork and Shape the Future of Restaurant Culture!
At TheFork we believe that the best moments in life happen around the table. Our mission is to connect the worlds favourite restaurants with a vibrant community of diners. With our innovative products we are revolutionising dining experiences and empowering restaurateurs:
- TheFork App: Discover and book your next table with ease.
- TheFork Manager: A powerful tool to digitise restaurant operations manage bookings and boost revenue.
- TheFork PAY and TheFork Gift Card: Seamless ways to pay and share dining experiences.
We are guided by our core valuesBetter Together Ownership Respect and Growthand our behaviours: Come as you are Dig in and Make it Memorable.
Operating in 11 countries TheFork is the leading restaurant booking platform in Europe. Our diverse and international team thrives in a flexible multicultural environment fostering both professional and personal growth.
To learn more visit: TheFork Careers.
What You Will Do
As a Product Marketing Specialist you will be instrumental in aligning product innovation with market needs enabling the sales team and driving customer success. Your responsibilities include:
- Sales Enablement:
- Develop highquality sales enablement materials such as pitch decks battle cards and onepagers.
- Provide ongoing training to the sales team equipping them with uptodate product knowledge and competitive insights.
- Build strong relationships with sales teams integrating into their routines and acting as their goto resource for productrelated support.
- Market Research & Positioning:
- Analyse customer needs industry trends and competitor strategies to refine product positioning.
- Monitor and evaluate pricing and packaging strategies ensuring competitiveness and market relevance.
- GotoMarket Strategy:
- Lead the launch of new products and features in collaboration with Product Sales Marketing and Customer Success teams.
- Design and execute campaigns that highlight product value propositions and drive lead generation.
- Messaging & Storytelling:
- Craft clear compelling messaging that addresses customer pain points and communicates product benefits effectively.
- Partner with marketing teams to maintain consistent messaging across all channels including digital campaigns and events.
- Performance Tracking:
- Measure the effectiveness of product marketing efforts using defined KPIs and metrics.
- Gather feedback from sales teams and customers to improve tools materials and strategies continuously.
Who You Are
You Must Meet These Critical Qualifications:
- 5 years of experience in product marketing sales enablement or a similar role.
- Proven expertise in creating sales enablement tools gotomarket strategies and conducting market analysis.
- Fluency in English and Spanish
- Strong ability to translate product features into customer value and actionable insights for sales teams.
You Can Impress With These Additions:
- Experience in the restaurant hospitality or tech industry especially in B2B SaaS products.
- Advanced skills in developing detailed buyer personas and mapping customer journeys.
- Exceptional communication and storytelling skills with the ability to present complex concepts in an accessible way.
- A track record of delivering impactful sales training sessions and presentations.
- Experience working in crossfunctional teams and managing multiple priorities in a fastpaced environment.
What we offer you:
An awesome team
A permanent contract (that can be useful in life)
Flexible working environment 2 days home office per week up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)
Competitive fixed salary & bonus
Lunch vouchers available for each working day (because yes we like to try our best restaurants)
International teams and a multicultural environment spanning 10 offices across Europe
Highly inclusive working environment
Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities family support travel etc
Continuous learning and development programs
Free access to the Calm app to help you build resilience wherever you are in your mental health journey
Dedicated parental leave and caregiver leave policies 12 weeks fully paid)
Health insurance covered by the company
Health insurance
Life & Disability Insurance at no cost to the employee
Amazing offices with dining coffee points and leisure area
Team building events
Required Experience:
Unclear Seniority
Employment Type
Full Time
