Director of Marketing
Director of Marketing
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Job Description
Job Summary
We are seeking a strategic and resultsdriven Director of Marketing to lead brand strategy integrated marketing communications and campaign . The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness consumer engagement and revenue growth.
As a key leader you will oversee crossfunctional marketing teams ensuring a consistent brand message across PR digital media and campaign initiatives. This role requires a visionary leader with strong business acumen datadriven decisionmaking skills and a proven track record of driving successful marketing campaigns.
Key Responsibilities
1. Marketing & Communication Strategy Development
Develop and implement integrated marketing communication strategies for new product launches and existing product portfolios.
Align marketing strategies with business objectives to maximize market impact.
Establish marketing KPIs to measure and optimize campaign effectiveness.
Conduct indepth market research and competitor analysis to identify opportunities for growth and differentiation.
2. Brand Strategy & Positioning
Define and execute a comprehensive brand strategy ensuring brand consistency and market leadership.
Oversee brand identity messaging and brand portfolio management.
Develop and implement a brand architecture and positioning framework to build a strong recognizable brand.
3. Campaign Planning &
Lead the creative development of multidimensional marketing campaigns across various consumer touchpoints.
Develop datadriven marketing initiatives to drive customer engagement retention and acquisition.
Ensure alignment of marketing messages across all channels (digital social media PR print TV OOH and events).
Optimize marketing spend and budget allocation for maximum ROI and revenue impact.
4. Digital & Performance Marketing
Oversee digital marketing strategy including SEO SEM content marketing influencer marketing and social media campaigns.
Lead datadriven marketing strategies leveraging AI automation and analytics to drive engagement and conversions.
Implement and optimize customer segmentation personalization and CRM strategies.
5. Public Relations & Media Management
Develop and maintain strong relationships with media influencers and PR agencies to enhance brand visibility.
Manage corporate communications crisis management and thought leadership initiatives.
Drive earned media strategies to maximize brand exposure.
6. Integrated Marketing Program Management
Ensure that all marketing programs and campaigns align with the companys overall vision and business strategy.
Lead crossfunctional collaboration with product sales finance and customer success teams to drive marketing alignment.
Monitor and track performance metrics marketing analytics and customer insights to continuously optimize marketing efforts.
7. Team Leadership & Stakeholder Collaboration
Lead mentor and develop a highperforming marketing team across different functions.
Work closely with internal stakeholders external agencies and global partners to execute successful marketing initiatives.
Foster a culture of innovation agility and collaboration within the marketing department.
Qualifications & Experience
Education: Bachelors or Masters degree in Marketing Business Administration (BBA/MBA) Communications or a related field.
Experience: 1218 years of experience in marketing brand strategy and communications with at least 5 years in a leadership role.
Strong expertise in integrated marketing strategy brand management and digital marketing.
Proven track record of successful brandbuilding campaign and driving revenue growth.
Deep understanding of market trends consumer behavior and competitive landscapes.
Experience managing large marketing budgets and optimizing spend for ROI.
Strong analytical mindset with expertise in marketing performance metrics data analysis and decisionmaking.
Preferred Skills
Expertise in digital marketing social media content marketing and influencer partnerships.
Strong leadership and teambuilding skills.
Excellent communication stakeholder management and negotiation skills.
Experience working in fastpaced industries such as tech retail consumer goods or media.
Compensation & Benefits
Competitive salary and performancebased bonuses.
Health wellness and retirement benefits.
Professional development opportunities and career growth potential.
Dynamic and innovative work environment.
Employment Type
Full Time
