Director of CRM Product
Director of CRM Product
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$ 185000 - 210000
1 Vacancy
Job Description
About Care
Care is a consumer tech company with heart. Were on a mission to solve a human challenge we all face: finding great care for the ones we love. As moms dads pet parents and caregivers ourselves we know firsthand how meaningful it is to simplify the process of connecting families with trusted caregivers. Behind the scenes were leveraging cuttingedge technologies data analytics and innovative strategies to enhance our platform and deliver an exceptional experience for our users.
The CRM team plays a pivotal role in this mission acting as the bridge between our product marketing and customer engagement efforts. Were transforming how we engage with our usersfamilies and caregivers alikeby optimizing the tools and systems that drive personalized seamless and impactful customer journeys. If youre passionate about creating products that empower users and enhance lives Care is the place for you.
We are seeking a dynamic and experiencedDirector of CRM with a strong product focus to lead the strategy development and optimization of our CRM platform. This role is pivotal in enhancing our customer engagement improving user experiences and driving business growth through effective CRM product management.
Key Responsibilities:
- Develop and execute a comprehensive CRM product strategy that aligns with Care.coms business objectives and enhances the customer journey for both caregivers and care seekers.
- Define and manage the CRM product roadmap balancing shortterm business needs with longterm scalability and innovation.
- Act as the primary advocate for the CRM platform championing its importance and aligning its development with company goals.
- Lead the design development and deployment of CRM features and functionalities ensuring scalability reliability and usercentric design.
- Partner with marketing sales customer service engineering and data analytics teams to ensure the CRM platform effectively supports crossdepartmental needs and initiatives.
- Utilize customer data and analytics to inform product decisions personalize user experiences and drive engagement and retention strategies.
- Oversee the integration of the CRM system with other platforms and tools ensuring seamless data flow and process automation across the organization.
- Build and mentor a highperforming CRM product team fostering a culture of innovation collaboration and continuous improvement.
- Establish and monitor key performance indicators (KPIs) to assess the effectiveness of CRM initiatives and drive datainformed enhancements.
- Ability to go deep into technical challenges with engineering and third party solution providers
Qualifications:
- Minimum of 10 years of experience in CRM product management or related roles with at least 5 years in a leadership position preferably within a doublesided marketplace or consumer technology company.
- Extensive experience with leading CRM Multichannel marketing platforms such as Iterable Salesforce HubSpot Twilio Movableink Monetate segment hightouch Microsoft Dynamics 365 including configuration customization and integration.
- Strong understanding of APIs data management and system architecture with experience leading integrations between CRM systems and other platforms like marketing automation tools billing systems and customer data platforms (CDPs).
- Knowledge of analytics and reporting tools to measure performance and identify actionable insights including tools like Tableau Power BI or Google Analytics.
- Familiarity with automation AI and machine learning features within CRM tools to improve personalization and operational efficiency.
- Strong analytical and problemsolving abilities with a track record of leveraging data to drive product decisions and business outcomes.
- Proven experience in leading crossfunctional teams managing complex projects and driving organizational change.
- Deep understanding of customer journey mapping and a commitment to enhancing user experiences.
- Excellent verbal and written communication skills with the ability to effectively convey complex concepts to diverse stakeholders.
For a list of our Perks Benefits clickhere!
**Care supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer Care recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences perspectives and backgrounds. Care is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation please contact **
Company Overview:
Available in more than 20 countries Care is the worlds leading platform for finding and managing highquality family care. Care is designed to meet the evolving needs of todays families and caregivers offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007 families have relied on Care.coms industryleading productsfrom child and elder care to pet care and home care. Care is an IAC company (NASDAQ: IAC).
Salary Range: $185000 $210000
The base salary range above represents the anticipated low and high end of the national salary range for this position.Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location experience and performance.The range listed is just one component of Care.coms total compensation package for employees. Other rewards may include annual bonuses and short and longterm incentives. In addition Care provides a variety of benefits to employees including health insurance coverage life and disability insurance a generous 401K employer matching program paid holidays and paid time off (PTO)
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Required Experience:
Director
Employment Type
Full Time
