CRM Marketing Specialist
CRM Marketing Specialist
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1 Vacancy
Job Description
What Youll Be Doing
As an CRM Marketing Specialist/Strategist you will focus on building email marketing campaigns with a emphasis on growing awareness engagement and acquisition. You will help develop a comprehensive email strategy manage daily campaign operations and measure campaign effectiveness through important performance metrics such as open rates click-through rates and customer engagement.
Reporting to the CRM Program Manager you will:
- Build Email Campaigns: Manage email marketing campaigns designed to increase traffic to in product pages engagement with new offers and encourage conversion ensuring all customers are engaged throughout their lifecycle.
- Support Program Strategy: Collaborate with other CRM Program Managers to contribute to the email marketing strategy including content messaging re-engagement efforts and loyalty-building communications that improve the customers journey.
- Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies creative repository and industry best practices. Use A/B testing and data-driven insights to improve open rates click-through rates and other important engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
- Campaign Reporting: Monitor and report on the performance of email campaigns providing applicable insights to improve future campaigns. Work with dashboards created by the analytics team to interpret important metrics with a focus on improving engagement and extending customer relationships.
- Collaboration: Work with product and consumer insights teams to ensure email campaigns align with customer journey milestones product launches main retention goals and ongoing programs.
- Ensure onboarding and engagement programs integrate with broader marketing strategies.
- Project Facilitation: Help coordinate multi-channel digital communications programs ensuring understanding of our goals and customer needs.
Qualifications :
What Your Background Looks Like
- 3 or more years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
- Bachelors degree in marketing business communications or a related field.
- Experience providing email marketing programs at the enterprise level
- Ability to understand campaign performance metrics and translate data into applicable insights.
- Career Growth: is your chance to gain experience shaping email marketing strategy while focusing on execution. Over time youll take on more strategic responsibilities such as driving overall program strategies leading larger cross-channel campaigns and managing the customer engagement lifecycle.
Additional Information :
This is a permanent home-based role in Costa Rica. No relocation available.
Culture at Experian
Our uniqueness is that we value yours.
Experians culture people and environments are main differentiators. We take our peoples agenda very seriously. We focus on what matters; diversity and inclusion work/life balance flexible work development engagement collaboration wellness rewards & recognitions volunteering... the list goes on!
Our benefits include: Medical life and dental insurance Asociacion Solidarista International Share Save Plan Flex Work/Work from home Paid time off Annual Performance Bonus Education Reimbursement Family Bonding Bereavement Leave Referral Program and more.
Experian Careers - Creating a better tomorrow together
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#LI-Hybrid
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a successful inclusive and diverse team where people love their work and love working together. We believe that diversity equity and inclusion is necessary to our purpose of creating a better tomorrow. For us this is The Power of YOU and it ensures that we live what we believe.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
