Senior Associate CRM Marketing
Senior Associate CRM Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
As a Senior Associate Marketing to lead and execute strategic marketing initiatives for our luxury bag category. This role involves managing CRM handling lead generation campaigns and working with Shopify for ecommerce updates. You will also analyse campaign performance run targeted email campaigns and manage key community events like workshops and fashion events. The ideal candidate has experience in CRM project management digital marketing and a passion for luxury fashion.
Key Responsibilities:
Develop and execute channel marketing strategies to drive lead generation and customer acquisition for the luxury bag category for the business in Singapore and Malaysia.
Create and manage inapp and offline CRM campaigns to engage and retain customers.
Activate marketing campaigns on Shopify and also on Carousell app and perform general updates on the ecommerce store.
Collaborate with the sales and merchandising teams to identify and target key customer segments and markets.
Analyse campaign performance data and provide insights to optimise marketing efforts.
Oversee updates on Shopify and Carousell app to produce email marketing campaigns.
Coordinate community events such as workshops and fashion initiatives.
Collaborate with teams to develop marketing strategies and content.
Work with creative teams to develop compelling marketing materials and content that align with brand guidelines.
Monitor market trends and competitor activities to identify new opportunities for growth.
Qualifications :
Prior experience in CRM tools such as Sleekflow Hubspot etc digital marketing and ecommerce.
Possess a good understanding of HTML UTM tagging and tracking
Strong analytical communication and project management skills.
Ability to work independently and manage multiple projects.
Passion for luxury fashion and a deep understanding of the consumer market.
Additional Information :
By proceeding with your application you are adhering to our PDPA policies. In case you are interested to know more read about our Candidates Personal Data Privacy Statement.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
