Digital Marketing Specialist Remote
Digital Marketing Specialist Remote
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Salary Not Disclosed
1 Vacancy
Job Description
We are thrilled to announce that Experian has acquired NeuroID. Since 2023 NeuroID has partnered with Experian to provide the latest behavioral analytics combating identity theft and advanced fraud attacks. Now as part of Experians CrossCore on the Experian Ascend Technology Platform we continue to lead the charge in proactive fraud detection and seamless user experiences.
We are looking for a Digital Marketing Specialist to help manage our digital channels the NeuroID website LinkedIn and HubSpot. As we integrate with the Experian digital channels you will play a crucial part in data sharing and brand alignment while helping generate leads for the Fraud Innovation and Commercialization (FIC) business unit which NeuroID sits in.
You will report to the Senior Director of Growth Marketing.
Youll have the opportunity to:
- Support multichannel demand generation strategies across the website LinkedIn email events and other areas to reach new audiences grow leads and increase pipeline revenue.
- Manage marketing tools (HubSpot Looker Studio WordPress Supermetrics LinkedIn Business Suite Salesforce Google Analytics Tag Manager and Search Console) to ensure data is connected and flowing.
- Manage the HubSpot database specifically including designing and executing email nurture campaigns and integrating with SalesForce; leverage the existing database to create buyer personas for custom email nurtures.
- Initiate strategies for a/b testing in email marketing ads and the website.
- Support the NeuroID brand on social media channels focusing on daily monitoring of user engagement (comments likes shares reposts of our content) and content performance.
- Collaborate with sellers to maximize marketing campaigns and handoff of leads including supporting ABM initiatives.
- Manage and leverage reporting through Looker Studio to measure KPIs and track pipeline revenue/conversions against marketing campaigns; use data to analyze the customer journey and define areas of improvement.
- Oversee the setup and of campaigns designed to create leads nurture prospects and guide conversions while exploring new strategies to grow these metrics.
Qualifications :
Your background:
- Bachelors degree in Marketing Communications or a related field.
- 3 years of experience in digital marketing channel marketing email marketing or demand generation.
- Proficiency with HubSpot.
- Understand the varying specs for graphics needed across different channels.
- Experience generating sales leads through intentional demandgen strategies.
- Familiarity with LinkedIn Business Suite LinkedIn Ads Looker Studio Salesforce Google Analytics Tag Manager and Search Console.
Benefits/Perks:
- Great compensation package and bonus plan.
- Core benefits including full medical dental vision and matching 401K.
- Flexible work environment ability to work remotely hybrid or inoffice.
- Flexible time off including volunteer time off vacation sick and 12paid holidays.
Additional Information :
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is awardwinning; Great Place To Work in 24 countries FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
