Migration Marketing Manager

Hi. Were OFX a global provider of online international payment and money management services. Our journey is one of exciting growth and transformation revolutionizing how businesses and individuals move and manage money globally. Were evolving into a global payment solutions provider enabling businesses to streamline their global financial operations improve control reduce costs and achieve more. Our new Business Platform offers clients realtime visibility and controls over their payments expenses approval workflows and reconciliations to help make business easier.

At OFX youll have the opportunity to bring your expertise to life collaborate across disciplines and be part of a team shaping the future of global money management.

Purpose of your role

We have launched a new B2B global payments solution and SaaS platform and were excited to offer this to our existing clients. With a global rollout plan for the new solutions and platform in place the role of Migration Marketing Manager will focus on ensuring a seamless client experience through the transition from our previous platform to our new platform so that their business thrives with better money movement and control. 

The ideal candidate is a dynamic customerfirst thinker who is strategic about designing and executing a migration CX that balances meeting a busy SMB clients expectations retains active clients and revenue and is repeatable and scalable globally. This role will work closely with the regional marketing in each of APAC North America and UK/Europe their commercial counterparts CRM Brand & Content Product Operations and Technology.

Youll think holistically and omnichannel across the migration experience journey to optimise client engagement for a successful transition (retention) awareness of the new solutions and platform and ultimately revenue growth.

This is an initial 12 month contract.  

What you do

• Clientcentric migration communication strategy: in the context of the global rollout plan develop and refine the client migration communication strategy that prioritises client needs during the transition ensuring minimal disruption and high satisfaction leading to retention and revenue growth 
• New platform and product adoption communication strategy: following the successful transition of the migrated clients to the new platform develop and refine the client communication strategy that supports awareness of the full breadth of new solutions the new platform offers activating adoption and usage leading to expanded revenues and increased stickiness 
• Communications: create clear and effective communication strategies to inform clients about the new platform new functionality and benefits raising awareness of the howto videos and stepbystep guides for support as needed and timelines related to the migration
• Crossfunctional team collaboration: work closely with regional marketing commercial brand & content product operations and technology to align migration efforts with business goals and client expectations
• Content development: oversee and contribute to the creation of informative content FAQs and tutorials to guide clients through the transition across the relevant mediums such as videos knowledge articles and landing pages
• Client communication : plan and oversee the implementation of targeted migration communication campaigns to retain and engage clients during the transition across owned channels from email and SMS inbound and outbound phone calls and messaging inplatform
• Analysis & insights: source and analyse client feedback and behaviour during the migrations to identify pain points and opportunities for improvement
• Performance monitoring: track KPIs such as communication engagement rates retention rates product adoption rates crosssell rates client reviews and revenue growth to measure success

Qualifications :

What you bring

• Tertiarylevel degree qualified in Marketing Communications or Business
• 8 years experience working in marketing and change management
• Handson experience managing communications relating to largescale platform or product migrations and successful change management
• Highly organised with strong attention to detail clarity & accuracy
• Strong project management skills with the ability to handle multiple priorities in a fastpaced environment
• Experience in overseeing the of client communications email SMS and in platform notifications and messaging
• Curiosity about the client product and the experience and an analytical mindset with experience in using data insights to inform strategy
• Exceptional communication skills verbal and written with a talent for simplifying complex information for diverse audiences
• Proficiency in CRM systems and marketing automation (preferably Salesforce CRM and Marketing Cloud)
• An eye for creating userfriendly selfservice content
• Creative problemsolving abilities to address and overcome challenges that will arise during migrations
• Ability to work well under pressure with a high level of motivation in a matrix organisation
• Energetic positive resilient with the ability to forge ahead with conviction in an organisation that is undergoing significant change and disruption
• Strong commercial business acumen with experience in analysing marketing activity and communication performance

Additional Information :

What its like working at OFX

Were OFXers because we want to make a difference. We see challenges as opportunities and were not afraid to roll up our sleeves to get stuff done. Were committed to making things easier for our clients pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team crossfunctionally and globally to drive outcomes that deliver excellence for our customers. Were curious selfstarters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career with leadership training secondments internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day which OFXers can use together or individually as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers effort technical expertise or support through a range of global and regional channels and awards including quarterly and annual awards milestones and shout outs.
• Showing our social side. Our Good Vibes employeeled committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether its a wellbeing activity end of year celebration or a monthly team gettogether our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits including primary and secondary gender neutral carer parental leave 16 weeks) or birthday leave youll feel wellsupported at OFX.
• A great work environment. Enjoy worklife balance and flexibility with our hybrid work model in an inclusive diverse and nonhierarchal culture.

At OFX we are committed to fostering a diverse inclusive and accessible workplace where we value respect and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process please email us at .

We encourage you to apply if this role aligns with your career aspirations.