Education Copywriter
Education Copywriter
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Job Description
Job Title: Copywriter
Location: fully remote but need to work CST time zone
Duration: ASAP for 36 months with a possibility of FT if things go well
Hours/wk: 2040 (will vary)
Hourly Rate: $60
This will be a W2 Engagement
Background Check Required
Benefits available. Click here to learn more
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Job Description:
Were looking for a creative and strategic Marketing Copywriter to join our Marketing & Communications team. This role is responsible for crafting compelling audiencedriven content across multiple channels to engage prospective students and support enrollment efforts. Youll work closely with designers strategists and digital marketers to develop messaging that aligns with our institutions brand voice and goals.
The teams current Copywriter is retiring at the end of May and is at capacity with her current workload to take on new projects. They need someone to fill the gap of marketing copywriting needs. It would be helpful if this person understood higher education timelines and our prospective student (highschoolers specifically juniors and seniors).
Key Responsibilities
Write and edit clear engaging and persuasive content for various marketing channels including web email campaigns social media digital ads video scripts and print collateral.
Develop copy that speaks primarily to prospective students addressing their needs interests and motivations.
Adapt messaging and tone for different platforms and audiences while maintaining a cohesive brand voice.
Collaborate with designers and content strategists to create visually compelling and highimpact marketing materials.
Optimize copy for UX and SEO best practices ensuring web content is both userfriendly and discoverable.
Write social media copy tailored to different platforms balancing creativity with strategy.
Conduct research and gather insights to inform messaging strategies.
Proofread and edit copy to ensure clarity consistency and accuracy.
Stay up to date with industry trends competitor messaging and best practices in higher education marketing
Qualifications :
3 years of copywriting experience in marketing advertising or content strategy (higher education experience is a plus).
Proven ability to write for multiple mediums including web social media digital ads video and print.
Strong understanding of UX writing principles with the ability to craft clear engaging and actiondriven content.
Experience developing copy for social media platforms with an understanding of engagement strategies.
Excellent editing proofreading and storytelling skills.
Ability to balance creativity with strategic marketing goals.
Highly collaborative detailoriented and adaptable.
Comfortable working remotely while maintaining strong communication and collaboration with the team.
Preferred Experience
Familiarity with SEO best practices.
Experience with content management systems (CMS) and email marketing platforms.
Basic knowledge of analytics tools to assess content performance.
What are the 3 most important questions you will ask this person in an interview
- What is your copywriting experience
- How do you collaborate with other marketing team members to ensure consistent messaging and visuals
- How do you make content compelling for prospective students
- Can you give an example of a campaign or piece of content that resonated with this audience
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive humancentric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
