Director Content Strategy Social Platforms
Director Content Strategy Social Platforms
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Director Content Strategy and Social Platforms is part of the Global Content Strategy Development & Distribution team reporting into the Senior Director of Content Strategy. This individual will be part of a global team responsible for developing and scaling bestinclass social content on behalf of Visas marketing positioning and voice.
This individual will combine social and communityfirst insights with deep platform expertise to ideate execute and optimize Visas hero and tentpole content across global social platforms. This person should have a passion and experience in:
Transforming social data into social insights that can fuel creative content and campaigns across priority platforms including TikTok Instagram YouTube and X.
Identifying communities conversations and cultural moments (via social listening and analysis) at the intersection of ontrend and onbrand.
Generating and executing innovative socialfirst ideas during highprofile brand and cultural moments particularly those across Sports Music and Travel.
Leading crossfunctional teams to brainstorm refine and execute global social campaigns and content across priority platforms.
Translating platformlevel best practices algorithm shifts and competitive intelligence into strategic recommendations and creative territories.
Establishing deep relationships with external (agencies platforms) and internal partners to concept refine and execute bestinclass social content and campaigns.
Overseeing the planning management and optimization of complex social calendars inclusive of highprofile tentpole activations creator collaborations and VIP talent integrations.
Coaching and teaching members of the team both direct reports and collaborators how to create and execute socialfirst concepts and strategies that are right sized to the moment.
Essential Functions
Uncover and apply social insights and platform best practices to concept plan and publish bespoke content designed to breakthrough on priority channels especially during hero and tentpole moments.
Write social briefs for priority tentpoles and brand campaigns that lead to bestinclass socialfirst creative and concepts.
Partner with external agencies and internal stakeholders on both highbudget and quickturn projects inspiring creative confidence and modeling collaboration a bias to yes and adaptability.
Lead internal and external brainstorms based on social insights. Evaluate and prioritize outputs for consideration planning and resourcing.
Inspire and rally stakeholders of all levels by developing and presenting socialfirst analyses reports and POVs.
Connect internal brand priorities and KPIs to platform trends and content best practices. Recommend strategies and tactics needed to capitalize on realtime and longtail opportunities.
Partner with a team of Creative Editorial and Community specialists to translate priority brand campaigns and sponsorships into socialfirst experiences and extensions.
Set and model high strategic standards leading through example and inspiring partnership and learning across crossfunctional and regional teams.
Mine track and identify trends from the Visa community that can inform future strategies franchises and campaigns.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
Basic Qualifications:
10 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.
8 years of experience in social/digital strategy roles leading and managing complex social marketing handles and content.
Preferred Qualifications:
Deep experience with social media platforms as demonstrated through an understanding of the unique languages algorithms and advertising model of each major platform.
Proven ability to ideate influence and implement new content/creative strategies and formats across multiple social platforms and content types (with an emphasis on hero/tentpole work).
Fluency working with large social data sets to uncover and articulate communitydriven insights that can fuel creative content and campaign recommendations.
Experience writing social briefs for internal and external partners plus an ability to distill complex programs into prioritized action plans.
Proficiency leading socialfirst brainstorms with internal and external teams with a proven record of delivering concrete conceptual and creative recommendations.
Extremely organized with keen attention to detail.
Experience collaborating across complex global teams
Bias for action not bureaucracy with an ability to act quickly while rallying crossfunctional teams.
Proven ability to drive results with a high degree of personal initiative and subject matter expertise in a fastpaced dynamic environment.
Strong leadership experience with a desire to mentor and grow teams.
Content strategy financial services or payments industry experience preferred.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa welcomes and encourages applications from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
