Consumer Insights Manager
Consumer Insights Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The selected candidate will be responsible to deliver Consumer Insights & Strategic guidance to VISAs Marketing Team crossfunctional stakeholders and clients. This role is responsible to plan execute & deliver consumer research studies and to lead measurement programs for marketing campaigns. The job requires working in partnership with Marketing Teams and other stakeholders. Specific responsibilities include:
- Understand/Identify key needs/questions from Marketing Team Clients or other stakeholders to provide solutions based on consumer research or data analysis.
- Design consumer research plan & projects. Identify best methodologies to solve specific business needs.
- Support RFP process (proposal evaluation approval contract).
- Development of questionnaire or moderator guides.
- Deliver actionable & impactful analysis from studies. Provide clear recommendations to help build the business & brand.
- Conduct Brand & Campaign Tracking studies to monitor performance of VISA Brand & marketing campaigns.
- Provide consumer trend reports for key industry topics or segments by cross referencing internal and external sources
- Support Marketing Strategies by providing relevant Consumers Insights
- Bring innovative solutions to conduct consumer research and analysis.
- Develop & deliver updates and status report of all Market Research projects.
- Present Consumer Insights at local client meetings events and webinars
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Basic Qualification
- 5 years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD OR 8 years of relevant work experience.
Preferred Qualification
- Bachelors Degree. Advanced Degree (e.g. Masters MBA) is a plus.
- 5 of relevant work experience in Market Research Consumer Insights etc
- Proficiency with vast array of qualitative & quantitative methodologies.
- Strong analytical skills.
- Strategic thinking to generate relevant insights and recommend action plans.
- Storytelling and data visualization skills to create reports and analysis.
- Commercial approach to build value added propositions to clients.
- Robust project management experience and strong process orientation
- Ability to handle a wide variety of projects simultaneously.
- Good communication (written and verbal) skills
- Teamwork interpersonal & customer service skills
- Excellent knowledge of Microsoft Office
- Fluent in Spanish and English
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
