BI KPI Reporting - Marketing Data Science Analyst
BI KPI Reporting - Marketing Data Science Analyst
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Job Description
Visa is seeking a team member based in Sao Paulo who will play a pivotal role in developing and implementing a Business Intelligence practice around Visa LAC Marketing and CRM operations. The role demands an intensive handson approach involving direct engagement in the development and maintenance of KPI Reports and Dashboards leveraging advanced statistical and data automation approaches. It also involves creating documentation as well as aligning presenting and negotiating with internal stakeholders.
Specific responsibilities for this role include:
- Developing an understanding of Marketing operations and contributing departments
- Help defining Key Performance Indicators (KPIs) and reports for Marketing and CRM activities and goals.
- Directly designing developing and maintaining a portfolio of Dashboards and Reports.
- Manipulating multiple large datasets and developing automation solutions using various tools and technologies but mostly Python PySpark and SQL.
- Optimizing and improving the performance and quality of data automation solutions and processes.
- Leveraging multiple Visa data sources external MarTech data and industry expertise to ensure consistent and accurate reporting of Marketing KPI.
- Performing adhoc analyses to answer complex business and marketing questions aligning the data and insights with the business objectives understanding the challenges and opportunities and providing datadriven actionable recommendations.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
- BA or BS required MBA or other relevant masters degree preferred (Statistics Business Economy Engineering other).
- 3 to 4 years of relevant industry experience in Business Intelligence Business Analytics or CRM including the CRM cycle such as: Journeys automation Campaign Datamart structure Campaign segmentation result measurement methodologies.
- Solid experience on building and maintaining a portfolio of sophisticated Dashboards and semiautomated Reports.
- Strong Data Visualization skills with expert level skills on at least one of the following: Tableau Power BI QlikView.
- Proven Handson experience in cleaning manipulating analyzing and visualizing large data sets.
- Proven Handson experience with large volumes of data extract and manipulate large datasets using standard tools such as Hadoop Ecosystem Apache Spark through scripting in Python PySpark SQL etc.
- Basic understanding of Statistical/ Machine Learning Models and how to leverage its outputs.
- Transform data visualization and analysis to executive business language
- Continuously develop and present innovative ideas based on data driven approach to improve current business practices within Visa
- Excellent project management and organizational and presentational skills.
- Selfmotivated results oriented individual with the ability to handle numerous projects concurrently
- Bilingual in English & Portuguese. Spanish is a plus.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
