Digital Marketing Growth Specialist Content Social Media SEO Ads Emails WhatsApp AB Testing
Digital Marketing Growth Specialist Content Social Media SEO Ads Emails WhatsApp AB Testing
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Job Description
Job Summary:
We are seeking a highly skilled Digital Marketing & Growth Specialist with a proven track record of designing and executing successful marketing campaigns that have generated over 1 billion Naira in sales. The ideal candidate is a confident content creator comfortable on camera and proficient in leveraging AI to optimize marketing efforts. You will manage all facets of digital marketing from content creation and social media management to SEO ads email WhatsApp outreach and B2B testing while driving brand awareness and customer engagement for both our healthcare and EV offerings.
Key Responsibilities:
Digital Marketing Strategy &
Develop and implement integrated digital marketing strategies to drive traffic engagement and conversions.
Optimize website content and structure for SEO to improve organic search rankings.
Plan launch and manage paid advertising campaigns across platforms such as Google Ads Facebook and LinkedIn with continuous AIdriven enhancements.
Social Media & Content Management
Build and expand Aventa s social media presence across platforms including LinkedIn Instagram Facebook Twitter and WhatsApp.
Create schedule and publish engaging content that resonates with target audiences in both the healthcare and EV sectors.
Capture highquality visual content and confidently present on camera to drive brand storytelling and engagement.
Campaign Performance & Optimization
Monitor measure and report on the performance of all digital marketing campaigns using analytics tools (e.g. Google Analytics Facebook Insights).
Utilize AIdriven insights to conduct A/B testing and optimize strategies ensuring consistent ROI and performance improvements.
Analyze data to identify trends refine strategies and drive decisionmaking.
B2B Testing & Lead Generation
Design and execute targeted B2B marketing initiatives and testing to identify new opportunities and generate highquality leads.
Collaborate closely with sales teams to align marketing strategies with business development goals.
Requirements
Qualifications & Skills:
Education & Experience
Bachelor s degree in Marketing Communications Digital Media or a related field.
Minimum of 5 to 10 years of experience in digital marketing with a strong background in managing multichannel campaigns and achieving significant sales growth.
Technical & Marketing Skills
Demonstrated expertise in SEO social media management digital advertising email marketing and B2B testing.
Proficiency in digital marketing tools such as Google Analytics Facebook Ads Manager Mailchimp and various AIdriven marketing platforms.
Proven ability to capture compelling content including being camera confident for onscreen presentations.
Personal Attributes
A selfstarter with the ability to manage and drive projects independently.
Creative innovative thinker with a strong attention to detail and excellent problemsolving skills.
Highly analytical with the capacity to interpret marketing data and translate insights into actionable strategies.
Excellent communication collaboration and time management skills.
Benefits
Career growth opportunities in dynamic healthcare and EV sectors
Exposure to cuttingedge digital marketing tools and AI technologies
Performancebased bonuses and incentives
Employment Type
Full Time
